Personalised Merchandise Ideas for the Festive Season
Christmas is coming – but how do you ensure that you keep your existing customers and also attract new ones at a time when most people are having to tighten their belts?
This year more than ever before, people are likely to be more discerning about their choices, which is why there’s never been a more crucial time to market your business. And there’s no better way to do that than by offering your clients the option to choose cost-effective but personalised items which are both original and memorable.
The old saying “it’s the thought that counts” has never been truer and highlighting how easy it is to turn a relatively simple item into something which will be cherished is a great way to boost your business. It could be anything from something that will work as a stocking filler to a thank you gift for employees or customers – the perceived value increases massively once you add a degree of personalisation.
Mouse Mats & Coasters
Practical items such as mouse mats and coasters never come in wrong, and once you add a name, image or logo then, they become of much higher value to the recipient. Both of these products can be used in almost any setting and are an excellent way to keep brand awareness fresh, email after email, cup after cup.
Mugs are also something that no home or office is ever without, so they are definitely worth pushing to your customers as a way of increasing awareness of their brand.
There are so many different options available, with some designs perfect for targeting specific occasions or events. Heart handle mugs, for example, are a brilliant wedding favour with a difference which can include the date and the name of the happy couple. Far more inventive – and longer lasting – than a bag of sugared almonds!
A great way to add the fun factor to a corporate gift or giveaway is a magic mug, where the image is revealed once a hot liquid is added. It’s something that has endless applications – a Christmas present where a family photo is displayed or even a fun group shot of the team.
For anyone buying these items as a corporate gift, there’s the added benefit that having them on a desk, table or in their office will act as a great marketing tool for their organisation – something worth building into your own marketing spiel. A favourite saying, motto or even a humble photograph can become a premium product when it's turned into wall art and can be offered up as a brilliant gift solution. It’s stylish, practical and bespoke – who could want anything more?
Now is the perfect time to flag up the sheer range of products available this year – something that we have increased at WTTB so that your businesses can benefit. We have just launched our very own range of aprons which again can have their own message printed on them. We are confident this is going to be a real best seller this year and gives customers the opportunity to be really creative.
Our extended merchandise range is also going to include some stunning snow globes as well as tree decorations and Christmas baubles. The latter is something that people could create a new design for every year, becoming a highly desirable item that can be brought out each festive season. Take a leaf out of the top store, Harrods book, which creates a new bauble every year – encourage your customers to create their own bespoke version.
Christmas Eve boxes have also seen a huge growth in recent years, where youngsters ( and even adults) receive a few treats ahead of the big day. Our range of personalised boxes is bound to be in big demand – and something that your customers will undoubtedly want to buy for their family and friends. It’s a highly lucrative market, so make sure you don’t miss out.
Why not also look at other items such as bespoke Christmas crackers which could be filled with personalised key rings or increase your own ranges to include personalised phone cases?
There's more to come...
Our increased range of merchandise – which will continue to grow in the year ahead – is our festive gift to you as a way of helping increase your business and win more customers. Make sure you opt-in to marketing to be the first to hear about new product releases!
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