WTTB
Resources
Rewards
Tools & Services
Bespoke ServiceBook Super CentreLeaflet DistributionSample PacksVideo QR Codes
Trade Services
Reseller HubImage Library
Help & Support
FAQsHelp CentreContact Us
Blog
Bespoke Service
Loading...
Best Sellers
  • Best Sellers (A – G)
  • Budget Business Cards
  • Budget Roller Banners
  • Case Bound Books
  • Compliment Slips
  • Correx Boards
  • Custom Flyers
  • Custom Leaflets
  • Dibond Boards
  • Foamex Boards
  • Giant Posters
  • Gift Wrap Sheets
  • (L – Z)
  • Laminated Business Cards
  • Letterheads
  • Notepads
  • Perfect Bound Books
  • Presentation Folders
  • PVC Banners
  • Saddle Stitched Books
  • Window Stickers
  • Wiro Bound Books
  • Christmas
  • Advent Calendars
  • Christmas Cards
  • Christmas Crackers
  • Christmas Wrapping Paper
  • Gift Tags
  • Wall Calendars
  • Wall Planners
  • Diaries
  • View all Products »
  • View Express Products »
Books & Brochures
  • Books by Type
  • Saddle Stitched Books
  • Perfect Bound Books
  • Case Bound Books
  • Wiro Bound Books
  • Books by Use
  • Novels
  • Notebooks
  • Diaries
  • Order of Service
  • Book Super Centre »
  • Book Publishing Blogs »
Cards & Stationery
  • Business Cards
  • Budget Business Cards
  • Laminated Business Cards
  • Folded Business Cards
  • Recycled Business Cards
  • Custom Business Cards
  • Luxury Business Cards
  • Kraft Business Cards
  • Spot UV Business Cards
  • Foil Business Cards
  • Triplex Business Cards
  • Premium Business Cards
  • Cards & Invitations
  • Appointment Cards
  • Loyalty Cards
  • Greetings Cards
  • Postcards
  • Invitations
  • Memorial Cards
  • Stationery
  • Letterheads
  • Compliment Slips
  • Presentation Folders
  • Notepads
  • Desk Pads
  • Wall Calendars
  • Wall Planners
  • Bookmarks
Display & Signage
  • Posters & Wall Art
  • Custom Posters
  • Giant Posters
  • Bus Shelter Posters
  • Photo Posters
  • Canvas Prints
  • Framed Prints
  • Acrylic Prints
  • Photo Tiles
  • Roller Banners
  • Budget Roller Banners
  • Classic Roller Banners
  • Premium Roller Banners
  • Durable Roller Banners
  • Non-PVC Roller Banners
  • Eco Roller Banners
  • Desktop Banners
  • Two-Sided Roller Banners
  • Replacement Graphics
  • Outdoor Banners
  • PVC Banners
  • Mesh Banners
  • Pole Pocket Banners
  • Signage
  • Bubble Boards
  • Correx Boards
  • Dibond Boards
  • Display Boards
  • Foamex Boards
  • Honeycomb Boards
  • Magnetic Van Signs
  • Point of Sale
  • Strut Cards
  • Bollard Covers
  • Display Cubes
  • Display Stands
  • For Sale Signs
  • Exhibition Graphics
  • Window Stickers
  • Floor Stickers
Flyers & Leaflets
  • Flyers
  • Budget Flyers
  • Premium Flyers
  • Recycled Flyers
  • Large Flyers
  • Custom Flyers
  • Leaflets
  • Half Fold Leaflets
  • Concertina Fold Leaflets
  • Roll Fold Leaflets
  • Custom Leaflets
  • Leaflet Holders
  • Flat Sheets
  • Unfinished Flat Sheets
Packaging & Stickers
  • Boxes
  • Postal Boxes
  • Gift Boxes
  • Pillow Boxes
  • Mug Boxes
  • Packaging
  • Belly Bands
  • Bag Toppers
  • Jewellery Cards
  • Postcards
  • Stickers
  • Sticker Labels
  • Sticker Sheets
  • Window Stickers
  • Floor Stickers
  • Wrapping
  • Gift Wrap Sheets
  • Gift Wrap Rolls
  • Gift Tags
  • Sticker Sheets
Promotional
  • Hospitality
  • Menus
  • Folded Menus
  • Tent Cards
  • Strut Cards
  • Leaflet Holders
  • Door Hangers
  • Loyalty Cards
  • Gift Vouchers
  • Mugs
  • Ceramic Mugs
  • Porcelain Mugs
  • Enamel Mugs
  • Travel Mugs
  • Giant Mugs
  • Heat Change Mugs
  • Heart Handle Mugs
  • Coasters
  • Mug Boxes
  • Clothing & Apparel
  • T-Shirts
  • Hoodies
  • Aprons
  • Tote Bags
  • Merchandise
  • Badges
  • Keyrings
  • Coasters
  • Mouse Mats
  • Notebooks
  • Acrylic Blocks
  • Wooden Blocks
Occasions
  • Elections
  • Budget Flyers
  • Custom Leaflets
  • Saddle Stitched Books
  • Custom Posters
  • For Sale Signs
  • Budget Roller Banners
  • Events & Parties
  • Invitations
  • Gift Boxes
  • Selfie Frames
  • Cutouts
  • Paper Fan Clappers
  • Certificates
  • Giant Cheques
  • Memorial Cards
  • Weddings
  • Save The Date Cards
  • Wedding Invitations
  • RSVP Cards
  • Order of Service
  • Guest Books
  • Table Plan
  • Table Cards
  • Place Cards
  • Menus
  • Thank You Cards
  • Pillow Boxes
  • Christmas
  • Advent Calendars
  • Christmas Cards
  • Christmas Crackers
  • Christmas Wrapping Paper
  • Gift Tags
  • Wall Calendars
  • Wall Planners
  • Diaries

About

  • About WTTB
  • Meet The Team
  • Book Super Centre

Useful Links

  • Bespoke Printing
  • Samples
  • Blog

My Account

  • Dashboard
  • Track My Order
  • Rewards

Help

  • FAQs
  • Help Centre
  • Contact Us

Privacy & Terms

  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions

Connect

  • icon
    Facebook
  • icon
    Instagram
  • icon
    LinkedIn
  • icon
    TikTok
  • icon
    YouTube

Copyright © 2025 WTTB  All rights reserved

Growing Your Retail Business Using Print & Digital

Looking to grow your retail brand? Learn how to build customer loyalty, boost your online presence, and stay ahead of trends with our latest guide.

As a retail business, you need to come up with a strategy that champions growth. You already have some objectives set out for the future of your brand, but these are something that need to be fully explained for your own personal development and when working with investors.

There are multiple ways that businesses in the retail sector can grow a brand from a simple concept to something that resonates with a specific target market — and we’re going to help you do this by understanding what your customers want.

In retail, the only way that you can grow is if your current customers remain loyal to the brand too. Shoppers want to know that you have their best interests at heart, and you should be looking to reward them for sticking by your brand — think additional and exclusive benefits. Members of customer loyalty programs typically spend up to 18% more than other customers too, so it’s definitely worth the investment.

You need to look at what type of scheme your competition has on offer (if any) and how yours will be different. Your customer loyalty scheme should be one way to engage with customers beyond the point of purchase and provide them with even greater value. Current customers who enjoy your scheme will be more likely to make referrals to your business by word-of-mouth advertising. Those referred by loyalty members have a 37% higher retention rate which means you will be generating more revenue.

In the retail sector, most businesses will have different types of loyalty schemes. You will need to identify what you can afford to offer shoppers for their custom. If you’re convinced to create one, read our list that describes how you can launch a successful scheme using loyalty cards.

Pick a standout name

Your loyalty scheme needs a name that instantly captures attention and encourages people to find out more. The scheme needs to be a campaign in itself — something much more than a shop assistant asking a customer whether they have a loyalty card during checkout. People need to be excited about this and they should be able to understand what kind of rewards they will be getting if they do sign up all from the name. Equally, you need to make them feel as though they need to be part of the club.

Create a suitable design

When it comes to designing your loyalty cards, you need to understand what you’re prepared to offer your customers and how you can track this. Most brands will record loyalty using stamps — where shoppers can collect a certain amount and get a product free or discounted. The benefits of loyalty cards is that they’re designed to fit in a wallet, meaning your brand will always be present and customers will feel inclined to return to your store to make more purchases. Follow your brand guidelines and make sure that you include your company colours, logo and contact information on the final design.

Boost the presence of loyalty scheme across your business

There’s always an opportunity to integrate your successful loyalty card scheme with other areas of your business. A lot of retail businesses are launching their own apps, which could make for the perfect opportunity to offer customers an online version where they could scan a code or their printed receipt in store and be rewarded. This will also allow your business to collect data of your customers that includes contact information, demographics and shopping habits.

Using social media to generate buzz around your brand

Social media is one of the most lucrative ways to advertise your business, especially as the customer of tomorrow will likely be active across one of the popular platforms. Over half of all social users will engage with a brand several times a month, which makes it extremely important that you have a fully-fledged social media strategy in place for when they do.

Firstly, you must identify which social media platforms are relevant to your retail business. All offer different features that allow you to communicate with your customers and promote your product or service to them. It’s recommended that you have some sort of presence on Facebook, Instagram, Twitter and LinkedIn which are the most popular networks for businesses.

You may not use all of them actively, but you’ll be able to redirect those who are trying to find you to the main channel you work on. This allows your brand to be consistent across each network, by obtaining the same username, using the same brand logo and documenting the right contact information to any user.

Once you’ve found which network your core target audience is on, you should look into what you can do to raise awareness. Start encouraging friends and family members to follow your business page — as they will genuinely care about your success and are likely interested in what you’re selling.

Following this, you should then create some engaging content that people can interact with and you could later promote through paid advertising. This could range from creative videos, blog posts that are uploaded to your website and even content marketing pieces such as infographics and interactives.

As well as this, when you’re out and about promoting your business at events with impressive standees and leaflets, share this online too. This ultimately makes your brand more personable.

Asking favours of your customers

With an established customer-base, don’t be afraid to ask for some favours. If you’ve offered a good service to them, they’ll be more than happy to help you out. Leverage your relationship and ask them to leave a positive review online as this will help you become more visible to other people looking for a similar product or service — and encourage them to make a purchase.

Word-of-mouth advertising is also one of the most effective ways to market a business. Ask your customers to refer a friend to you and give them some sort of reward; this could be tied in with your loyalty scheme.

Make them want to be a part of your business, like an ambassador or representative of some sort. Position selfie frames around your store with your corporate colours, logos and message. This will create more user generated content online and will create more exposure for your brand. There are other options too, some fashion retailers have put their branding on changing room mirrors for when people take selfies of their new outfit.

Keeping up with retail trends and implementing them across your business

As we’ve mentioned before, competition is rife in the retail sector. You need to make sure that your product or service excels in performance in comparison to others provided by similar brands. Keep on top of the latest trends by identifying what your customers want from you — this can be done by segmenting your audience and understanding their interests.

What you need to understand is that customer trends change all of the time, and you need to be ready for when they do. You can do this by holding regular focus groups with customers, attending innovative industry events, printing off in-store surveys, and by monitoring your own sales. If you experience more people coming to your store with flyers that have discount codes for example, and you’re in a position to do so financially, flyer and leaflet printing is something you should continue doing.

Investing in your team and building your industry presence

While you have goals to grow your business with customers in mind, you should also prioritise development internally with your team. As a retail business, you’ll experience a lot of competition in your respected sector — so you need to make sure you’re on top of your industry peers while ensuring that your staff feel valued working for you.

Staff training is a big part of any job, so make sure you’re offering one of a high standard that can be used across different parts of your business. Make them feel a part of the greater picture and not just the team they’re assigned to.

You’ll have to invest in more staff training when you want to expand your team too. This is something that you should prepare for in advance as when your business starts growing, you’ll have no choice but to employ new people. This can have plenty of benefits though, as a larger staff count can allow you to open new doors and grab new opportunities for your brand.

You can also build your business through attending networking events and masterclasses. By doing so, you’ll ensure that your brand remains at the front of people’s minds — especially if you start using eye-catching roll up banners. As well as this, it could give you the opportunity to talk to other businesses and see how you could potentially work together. Could you give their employees discount if they give yours discount? Your staff will appreciate this.

Your staff will also appreciate other corporate perks, such as custom travel mugs that have your logo on meaning that they’re always representing your brand, wherever they go.

Sources: https://blog.hubspot.com/service/customer-loyalty-program

Posted on April 3, 2019 by WTTB

Related topics:

Business Resources
Share :

Related Products

Two individuals engaged in a discussion while viewing a laptop screen together

Loyalty Cards

Turn one-timers into repeat customers

Budget Roller Banners

Roll out big impact for less

Custom Selfie Frames

Frame those unforgettable moments

Stacks of loyalty cards are displayed on a blue surface with paper building and tree cutouts.
budget-roller-banners
Custom Selfie Frames