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Top 5 Offline Marketing Campaigns

What is an offline marketing campaign?

An offline marketing campaign refers to promotional activities that are conducted through traditional, non-digital channels. These can include print media such as newspapers, magazines, brochures, and billboards, as well as radio and TV ads. Offline marketing aims to reach the target audience through physical means rather than online platforms.

The purpose of an offline marketing campaign is to create brand awareness, generate leads, and increase sales through various offline channels. This method allows businesses to connect with potential customers using tangible and familiar marketing mediums.

While online marketing has gained significant popularity, offline marketing campaigns can still be highly effective in reaching specific demographics or local audiences. It's important to incorporate a mix of both online and offline strategies to maximise marketing reach and engagement.

What are examples of offline marketing?

Offline marketing, as mentioned above refers, to traditional forms of advertising and promotion that do not rely on the Internet. So what are the offline marketing channels? Here are some examples of offline marketing and the appropriate channels:

1. Print advertising: e.g. ads in newspapers, magazines, brochures, billboards, flyers and leaflets.

2. Direct mail: Send physical mail like postcards and letters to a targeted audience.

3. Events and trade shows: Participating in industry-specific events or hosting your own event to showcase your products and services.

4. Television and radio ads: Utilising television or radio platforms to reach a wide audience.

5. Promotional merchandise: Distributing branded items like pens, t-shirts from our custom clothing and apparel line, or keychains as a promotional tool.

Offline marketing remains an important strategy as it allows businesses to connect with potential customers in tangible ways and reach audiences who are not actively online.

5 fantastic offline marketing examples

Customers of today and tomorrow want something to remember from your next offline marketing campaign — and this is your chance to impress them. If you capture their attention with out-of-the-box concepts, you’ll have a higher chance of gaining their custom. We’ve collated a list of some of the most impressive offline marketing campaigns that will allow your creativity to kick in.

1. Starbucks — Coffee Cup Names

In 2012, Starbucks decided to personalise their service by writing down the name of the customer on their coffee cups as opposed to their order. This revolutionised the world of marketing and became a phenomenon on social media with floods of user-generated content being produced.

The coffee brand made this decision at the right time, as platforms like Instagram were growing in popularity with an entirely new user base who felt more inclined to share their experiences with the wider online world.

2. Coca-Cola — Bottle Names & One-Off Prints

Similar to Starbucks, Coca-Cola launched its ‘Share A Coke’ campaign in the summer of 2013 and 2014. The soft-drink giant replaced its iconic logo with the UK’s most famous names and distributed them to stores nationwide — and even allowed customers to go online and customise their bottles to order. There were around 730,000 personalised glass bottles sold through the e-commerce store at this point.

Coca-Cola has since stated this was one of its most successful offline marketing stunts. Figures from the 2014 campaign found over one thousand names on bottles and more than 150 million personalised bottles sold, highlighting the need for customisation from brands.

3. Burger King — Menu War Against McDonald's

We all know that Burger King has had beef with McDonald’s in the past, but a little competition can be healthy for businesses. After McDonald’s lost their legal battle to trademark Big Mac in the European Union, Burger King quickly released their ‘Not Big Mac’ menu in Sweden to point some fun at their fast-food rival.

The menu itself included:

• The Like A Big Mac, But Actually Big

• The King Of Like A Big Mac, But Juicier And Tastier

• The Burger Big Mac Wished It Was

• The Anything But A Big Mac

• The Big Mac-ish But Flame Grilled Of Course

None of the items on the menu was new, they had just rebranded for the execution of this marketing campaign.

4. Kinder — Kinder Surprise Toy

Created in 1974 by Ferrero and William Salice in Italy, the Kinder Surprise continues to live on with today's children. The chocolate egg contains a surprise toy for children to construct together once they’ve eaten it and is a marketing masterpiece.

Kinder produces an estimated 1.2 billion toys each year for the Kinder Surprise, and 150 new toys are released every autumn, which can sometimes include character sets. As a result, children continually ask their parents for this specific chocolate because they also get a toy to play with.

5. Greggs — Outdoor Sign

In November 2018, a Greggs store on Northumberland Street in Newcastle reversed its outdoor sign so that it would reflect in Fenwick’s window which was opposite. The marketing stunt caught the attention of the national press and this clever strategy boosted exposure for the brand.

At this time, Fenwick’s window was attracting thousands of visitors because of its annual Christmas-themed showcase. This meant that people who were taking photographs of the window were giving free promotion to Greggs — with the reflection of its illuminated sign also being captured in the image no matter the angle.

Now it’s time to work your magic and come up with an electrifying concept for an offline campaign. Need some more inspiration with the types of products that you could work with? Have a browse of our life-size cutouts and event signage to start with.


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