Share this article:

Scaling Your Print Reselling Business: Upselling Strategies for Success

In the competitive world of print reselling, it is essential to constantly seek ways to stand out and deliver exceptional value to customers. Thankfully, there is a simple yet highly effective solution that is often overlooked - initially paying a slight bit extra to add value and upsell products. By investing in premium finishes, offering unique customisation options, or upgrading packaging solutions, you can elevate your offerings and differentiate them in a crowded market.

Double-Sided Displays

One of the easiest ways to enhance your customers' products is by opting for the double-sided printing option. While it requires a small additional investment, the benefits are significant. Imagine the increased advertising and awareness achieved when the product has two visible sides instead of just one. This is particularly advantageous for popular items like roller banners or hanging signs in stores and exhibitions. With more eyes on your product offerings, you'll generate better awareness and capture the attention of a larger audience - all at a relatively modest cost increase.

Woman showing man a book with a wide variety of print upselling options inside

Upgraded Paper Stocks

Premium paper stocks go a long way in enhancing your product offerings. By using higher-quality stocks, you can add a touch of luxury and sophistication, making them more appealing to your customers who value quality and aesthetics. Higher quality stocks are also, for the most part, more formidable than their inexpensive counterparts, allowing the posters to last the sale longer. And that's not even considering how popular the more environmentally friendly products have become in recent years, with many customers becoming more conscious of their footprint and actively seeking sustainable alternatives. By offering recycled or FSC-certified paper stocks, you can cater to this growing demand and position your business as an eco-friendly choice. A great way of doing this is by offering recyclable touchpoint products, like business cards, flyers and leaflets. Not only will this appeal to conscious customers, but it also demonstrates a commitment to sustainability, a great selling point.

Premium Finishes

When considering what luxury is, in terms of product value, adding extra flair to the products can add a touch of elegance and sophistication that will undoubtedly impress customers. With Scodix, you can create stunning tactile effects that give your books, presentation folders and invitations a three-dimensional, striking appearance. Spot UV finishing adds a glossy, high-impact finish to selected areas, instantly grabbing the attention of readers and viewers alike. In addition to the increased perceived value of your customers' products, it will also leave a lasting impression.

Man wearing an organic t-shirt with a planet graphic on the back

Organic Materials

When selecting t-shirt materials, it is important to think beyond just the cost of the product. Even with a slight price increase, choosing the organic option over the budget option is an investment worth making. Not only do our organic fabrics provide exceptional comfort and durability, but they are also cultivated without harsh chemicals or pesticides, contributing to a healthier planet. By offering organic shirts, you're meeting the demands of environmentally conscious consumers and positioning your brand as a leader in sustainability.

Extra Add-ons

Accompaniments make for a great way to increase the value of products. Imagine pairing personalised selfie frames with fun and quirky photo props for a big event or party. By combining these items, you offer customers a complete package for capturing memorable moments and create an irresistible opportunity for them to express their personality and style. Another option is adding clear plastic boxes alongside your premium business cards. These sleek storage solutions not only protect and prolong the lifespan of the cards but also offer a stylish way for customers to showcase their professionalism and attention to detail. By providing these bundle-like options, you increase the functionality and value of the products and create an enticing offer that customers cannot resist.

In the dog-eat-dog world of print reselling, investing in premium finishes and providing unique customisation options can elevate your offerings and differentiate them in a crowded market. These upselling strategies enhance the quality and appearance of your clients' print and exceed their expectations, attracting new customers and cultivating loyal ones. Take the next step by investing in extra touches and set yourself apart from the competition today.


Can’t find your sector?

We want to help all businesses find products tailored to their needs. We continually add to our list of industries - help us expand this library by entering your business sector below.