Why Turnaround Times Matter: How Speed Can Win You More Business

In print, timing is everything. A beautifully designed leaflet or well-produced booklet isn’t much use if it arrives after the event it was meant to promote. For resellers, the ability to offer fast, reliable turnaround times is more than just a nice-to-have, it can be the reason your clients choose you over someone else.

In fact, over 60% of buyers say they’re more likely to reorder from suppliers who resolve last-minute needs effectively. That means speed doesn’t just fix problems, it builds loyalty and repeat business. WTTB’s express printing service helps resellers deliver exactly that.

Fast Turnarounds, Without the Guesswork

Our express range is designed to help you act quickly when your client needs it most. With a wide selection of high-demand products, you can offer fast production and reliable delivery without compromising on quality.

Here’s how it works:

• Order by 12pm for same-day dispatch
• Order by 6pm for next working day dispatch
• Includes products like flyers, leaflets, booklets, business cards, banners, posters, display boards, and more
• Optional delivery upgrades available, including pre-10:30am time slots

Whether it’s an urgent reprint, a last-minute event, or simply a campaign that was signed off too late, Express printing lets you step in with confidence. Note: Check product pages carefully. Some quantity and finish options may affect dispatch times. Each express product displays its live production timeline, so you can build your client’s quote based on accurate timings.

Real-World Scenario: The Last-Minute Event

Imagine a client running a pop-up shop finds out two days before launch that their signage is unusable due to a last-minute rebrand. With a 48-hour window, they need banners, display boards and new flyers, fast.

Instead of saying no or scrambling for costly alternatives, you can:

• Place an order from WTTB’s express range before midday
• Choose pre-10:30am delivery
• Offer a premium service and charge appropriately for the solution

That one job turns a stressful moment into a trust-building success. And with the right pricing (see our blog on print markup strategies), it becomes a profitable one too.

How to Position Speed as a Service

Resellers often worry about being reactive, but with access to express printing, you can take a proactive approach. Here's how to build speed into your client offering:

1. Promote it upfront: Include express turnaround options in your proposals or quotes. Position it as a value-added service, not a last resort.
2. Offer time-sensitive delivery options: If your client’s event is first thing in the morning, use WTTB’s pre-10:30am delivery to give them total peace of mind.
3. Talk in solutions, not specs: Don’t just say “we can print fast”, say “we can have your display materials dispatched today if we confirm artwork by noon.”
4. Build urgency into your workflows When clients come to you in a rush, have a checklist ready: What’s the absolute latest deadline? Is the artwork print-ready? Which product is needed? Can we use our express range?
5. Use it to create loyalty Being the person who solves last-minute headaches isn’t just about speed, it’s about being indispensable.

Things to Keep in Mind

• Some products may have quantity limitsfor express eligibility
• Additional finishes (e.g. lamination or spot UV) may add to production time
• Geographical delivery restrictions may apply. See our delivery area guide.

Be sure to consult each product page for specific cutoff times and delivery options before committing to your client.

Speed That Pays You Back

Fast turnarounds are powerful, but so is profit. When you use WTTB’s express printing as a reseller, you don’t just get access to same-day dispatch. You also benefit from our rewards scheme, helping you earn more from the print you already buy.

Here’s how it works once you’re in Silver Tier or above:

• Earn cashback credits on your orders
• Collect Print Perk Points, redeemable against premium services like our 34-point expert artwork check
• Enjoy up to 15% off site-wide, even on express-eligible products
• Automatically move up tiers as your account grows, with double cashback for actively growing resellers

So the more you step in to help your clients with urgent jobs, the more rewards you can earn, turning quick solutions into long-term gain.

Not registered yet? When you register and opt in to marketing, you’ll enter Silver Tier for 30 days with full access to cashback, perks and site-wide discounts.

Explore the Express Range

Ready to become your clients’ go-to for last-minute print? Our express printing section lists all eligible products, dispatch timings and delivery options, so you can build confident quotes, even at short notice.

Conclusion

Speed matters more than ever. For clients facing tight deadlines or unexpected changes, turnaround time can make or break a campaign. With WTTB’s express printing, you can be the partner who delivers, not just the product, but the reassurance, reliability and results that your clients value most.