The Ultimate Guide to Choosing the Right Print Products for Your Clients

If you’re a print reseller, one of the most valuable things you can offer your clients isn’t a lower price. It’s better advice. The ability to recommend the right print product, for the right situation, at the right time can turn a one-off order into a long-term working relationship.

When a client tells you they’re running a promotion, planning an event, or opening a new location, your guidance can help them make smarter choices. That means better results for them and greater trust in you. This guide walks through how to choose the right print products based on industry, campaign objective and print format, while also showing how you can use WTTB services to add more value behind the scenes.

Start with the Sector: What Do They Actually Need?

Every sector has different priorities. A retail client preparing for a seasonal sale will have completely different needs than a corporate team updating staff training materials. When you understand what matters most in each sector, you can recommend products that deliver.

In retail, clients are often preparing for short-term campaigns, store promotions or new product launches. Impactful, easy-to-install formats like strut cards, posters and window vinyls work well. Add roller banners or signage and you’ve helped them build a cost-effective promotional kit.

Hospitality clients usually need to update menus, promote special offers or advertise events. Products like flat and folded leaflets and outdoor banners are popular choices. With many of these available for express dispatch, you can help clients keep up with seasonal changes and last-minute updates.

Event organisers need portable, on-brand materials that make a strong impression. Roller banners, leaflets, booklets and display boards are reliable choices for exhibitions, trade shows and launch events. Recommending consistent branding across all formats helps create a cohesive presence.

Corporate clients tend to need materials like training manuals, internal comms posters and branded stationery. These aren’t always the most exciting jobs, but they’re essential and often come with tight internal deadlines. With access to WTTB’s express turnaround and flexible delivery options, you can offer a smooth, reliable solution.

For startups and small businesses, every investment counts. They need products that help them make a strong first impression. Business cards, flyers, branded signs and folded leaflets give them a professional edge. Helping them choose wisely at the beginning makes them more likely to return to you for future print support.

Focus on What the Client Is Trying to Achieve

Sometimes the product choice is less about the industry and more about the goal. Once you know what the client wants to achieve, it becomes much easier to recommend the right solution.

If their goal is awareness, large-format products are ideal. Think posters, banners, window graphics and display boards. These are perfect for grabbing attention, especially in high-footfall areas.

For promotional activity, flyers and leaflets work best. Lightweight, affordable and quick to produce, they allow your clients to promote offers, events or new openings with ease.

When the focus is on delivering information, suggest formats like brochures, booklets or display boards. These are great for product catalogues, service details or instructional content.

And if the client is looking to strengthen their brand, they’ll benefit from materials like business cards, stationery and roller banners for meetings, pop-ups or conferences.

Best Sellers That Consistently Perform

Flyers, leaflets, roller banners, posters and booklets are popular for good reason. They are cost-effective, adaptable and familiar. More importantly, they deliver results across a wide range of campaigns.

These are also the products most commonly available through WTTB’s express printing service. When your client needs a reprint urgently or a campaign is approved at the last minute, being able to offer same-day or next-day dispatch puts you in a stronger position to win the job and deliver on time.

Because these products are so widely used, they are perfect for upselling. You can recommend upgraded stocks, finishes or larger quantities where appropriate. It’s a simple way to increase order value while helping the client get more from their print.

Recommend Smarter Campaign Kits

You don’t need to sell bundles to create them. As a reseller, you can suggest smart print combinations that help your clients deliver a joined-up campaign.

For example, a café opening might benefit from business cards, window signage and a small outdoor banner. A shop running a clearance event could use strut cards, till point posters and promotional leaflets. An exhibition stand might need branded booklets, roller banners and directional signage.

Packaging print in this way helps clients see the bigger picture, and often results in larger, more valuable orders.

Add More Value with Every Order

Print is just one part of the experience you deliver. With WTTB, you have access to features that help make your service more valuable, even when your client never sees the supplier behind it.

You can offer express production across many key products. If your order is placed by 12pm, it’s dispatched the same day. Orders placed by 6pm are dispatched the next working day. That speed can make all the difference when deadlines are tight or plans change unexpectedly. You can also offer flexible delivery, including timed options like pre-10:30am delivery. That’s especially useful for event materials or morning installations.

All products are delivered with no branding, thanks to WTTB’s white label service. This keeps your business front-facing, and ensures a seamless experience for your client.

If you’re part of WTTB’s rewards scheme and your account is in Silver Tier or above, you’ll also benefit from cashback credits, Print Perk Points and site-wide discounts. Those perks can be used to enhance your service further. For example, Print Perk Points can be redeemed for a 34-point expert artwork check. You can choose to offer this as an included feature or an upsell to your client for added reassurance.

Final Thoughts

Choosing the right print product is never just about the format. It’s about listening to the client, understanding their goal and using your experience to make smart, effective recommendations.

When you combine that approach with WTTB’s wide product range, fast turnaround, white label delivery and rewards scheme, you have everything you need to deliver more — with less stress. Start with the right advice. The rest follows naturally.