Glues used to stick pages, covers or materials together. Adhesive is used in books, pads, folders and other print materials.

Your design files are considered artwork. It is what we require you to upload in order for us to print.

A guide you can download that shows you bleed, safe zones and fold lines to ensure you position your design correctly for print.

Setting up artwork can be tricky. That's why we offer two levels of artwork checks to help avoid delays or rejections and ensure the best result.

• Essential Check (Free) - A basic check to make sure your file meets the minimum requirements for printing.
• Technical Check (Small Fee) - A more detailed review to spot potential issues and help you achieve the best possible print result.

A custom print job made to your exact requirements when a standard product option is not suitable. This extends to custom sizes, speciality stocks, tailored packing and more.

Binding is how the pages are held together. There are multiple methods of binding, for example, staples, glue, wire or thread.

The bleed is additional design that extends past the edge of your artwork. This is important, because when your artwork is trimmed, there are no white edges.

WTTB's dedicated book page where you can find everything you need to know about our number one service.

Case bound is a hardback format where the text block is fixed into a rigid board case, giving the book a durable premium finish. The cover and pages are made separately and then joined, helping the book keep its shape over time.

CMYK is a four colour printing process that uses cyan, magenta, yellow and black inks to reproduce full colour artwork on paper. It is the standard colour model used for commercial printing.

A crease is a line pressed into paper or card to create a controlled fold, helping it bend cleanly without cracking. It is commonly used for greetings cards.

Creep is when the inner pages of a folded booklet stick out slightly beyond the outer pages because of paper thickness. It is planned for in the artwork and trimmed after binding so the finished booklet looks neat and even.

Crop Marks are small lines on the artwork that show where the finished print will be cut to size. You do not need to add them for WTTB, because they are already included on the templates.

Debossing is a finishing technique where a design is pressed into paper or card to create a recessed, indented impression. It adds subtle texture and depth without using ink.

If you require a quote for debossing, contact our Bespoke printing service.

Die cut is when a printed piece is cut using a custom cutting tool to ensure it finishes in a specific shape, rather than a standard rectangle. It is often used for presentation folders to create accurate pockets, among other things.

Digital printing is a modern print method that produces work directly from a digital file, making it ideal for short runs and fast turnaround.

DPI, or Dots per Inch, describes how sharp an image will print. The higher the DPI, the more detail in an image. For best quality print files, WTTB recommends supplying images at 300 DPI.

Drill holes is the process of punching small holes through printed sheets, so they can be filed in binders, inserted into folders or be hung for display.

A dummy is a sample or mock up made to show how a printed item will look and feel once finished. It helps check size, page order, folds and binding before full production.

Should you require a dummy prior to the main print run, contact our Bespoke printing services.

A dust jacket is a removable printed paper cover that wraps around a hardback book to protect it and add extra space for design and information. It usually includes flaps that fold inside the front and back covers.

Finished size is the final trimmed size of your printed item once it has been cut and any finishing has been applied. It is the size the product will be when it arrives.

Finishing refers to the processes applied after printing to enhance the look, feel or function of a product. These final steps, such as lamination and Scodix, can add protection and create premium effects.

Flat size is the full size of your artwork before any folding, trimming, or binding is applied. It shows the overall dimensions of the piece while it is still laid out flat.

A font is the specific style of lettering used for text in your design, such as its shape and weight. Choosing the right font helps set the tone and keeps your artwork readable.

Hemming is when the edges of a banner are folded over and reinforced to strengthen them and help prevent tearing. It is often used on large format prints to improve durability and finishing.

A hickey is an unwanted spot or mark on print caused by dust or debris on the press, which stops the ink from laying down cleanly. It is most commonly associated with litho printing where tiny particles can transfer onto the sheet during a run.

Imposition is the layout of pages on a print sheet so they end up in the correct order and orientation after folding, binding, and trimming. It ensures the finished booklet or book reads properly from start to finish.

InDesign is an Adobe design program used to create print ready layouts such as books, brochures, and magazines. It is commonly used because it handles pages, typography, and export settings suited to professional printing.

Ink set off is when wet or slow drying ink transfers from one printed sheet onto another, leaving unwanted marks. It is more common in litho printing and can happen when sheets are stacked before the ink has fully dried.

Make-ready is the setup process carried out before a print run begins, where the press is adjusted and test sheets are checked for colour, alignment, and quality. Once make ready is complete, the job can be printed consistently.

Merchandise, also called promotional products or branded merchandise, refers to printed branded items that are not paper based, such as mugs, clothing, and bags. These products are used for marketing, giveaways, and brand awareness.

A micron is a unit used to measure material thickness, commonly for plastics such as PVC and vinyl. It helps indicate how thick and durable a sheet or film will be.

NCR paper is a carbonless paper that creates duplicate copies when you write on the top sheet. It is commonly used for order pads, invoices, and delivery notes.

Numbering is a print feature where each item is given a unique sequential number, often used for tickets, vouchers, and forms. It helps with tracking, security, and record keeping.

Orientation describes how your artwork is set, either portrait which is taller than it is wide or landscape which is wider than it is tall.

For folded items, orientation refers to the flat artwork before folding, and artwork can be single sided or double sided depending on whether you are printing one side or both sides.

RGB is a colour mode used for screens that mixes red, green, and blue light to create colour. Because printing uses inks rather than light, RGB colours can shift when converted to CMYK for print.

Registration is how accurately different colours line up during printing so the final image looks sharp and correct. Poor registration can cause coloured edges or a blurred effect where colours do not align.

Rich black is a darker, more saturated black created by combining black ink with one or more CMYK inks. It is often used for large solid areas to give a deeper black than using black ink alone.

Round corners are a finishing option where sharp corners are trimmed into a smooth curved shape. It gives a softer look and can help reduce corner wear on items handled often.

Uncoated paper is a stock with a natural non shiny surface and a more textured feel than coated papers. It is easy to write on and gives print a softer, more muted look.

UV varnish is a clear coating applied to print to add protection and a glossy finish, then cured instantly using UV light. It can be applied overall or to selected areas for extra impact.

Varnish is a clear coating applied after printing to add protection and adjust the finish, often adding extra sheen. It can be applied across the whole sheet or to selected areas for emphasis.

VAT, or value added tax, is a tax included in the price shown, so the total you see is the total you pay. Some WTTB products are available VAT free, depending on the product type and use.

Versions are variations of the same design printed with small changes between copies, such as different offers, locations, or text. They are useful when you need multiple similar designs without creating completely separate jobs.

White space is the empty area around text and images that helps a design feel clear, balanced, and easy to read. It improves hierarchy and gives important content room to stand out.