A custom print job made to your exact requirements when a standard product option is not suitable. This extends to custom sizes, speciality stocks, tailored packing and more.

Binding is how the pages are held together. There are multiple methods of binding, for example, staples, glue, wire or thread.

The bleed is additional design that extends past the edge of your artwork. This is important, because when your artwork is trimmed, there are no white edges.

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Case bound is a hardback format where the text block is fixed into a rigid board case, giving the book a durable premium finish. The cover and pages are made separately and then joined, helping the book keep its shape over time.

CMYK is a four colour printing process that uses cyan, magenta, yellow and black inks to reproduce full colour artwork on paper. It is the standard colour model used for commercial printing.

A crease is a line pressed into paper or card to create a controlled fold, helping it bend cleanly without cracking. It is commonly used for greetings cards.

Creep is when the inner pages of a folded booklet stick out slightly beyond the outer pages because of paper thickness. It is planned for in the artwork and trimmed after binding so the finished booklet looks neat and even.

Crop Marks are small lines on the artwork that show where the finished print will be cut to size. You do not need to add them for WTTB, because they are already included on the templates.

Embossing is a finishing technique where a design is pressed from underneath to raise it above the surface, creating a textured 3D effect. It is often used for logos, titles and details on premium print.

Endpapers are the sheets at the front and back of a hardback book that connects the text block to the inside of the cover. They add strength to the binding and can be left plain or printed for extra impact.

Eyelets are small metal rings fitted into a banner or sign to reinforce holes for tying, hanging or fixing in place. They help prevent tearing and make the finished piece more durable.

Imposition is the layout of pages on a print sheet so they end up in the correct order and orientation after folding, binding, and trimming. It ensures the finished booklet or book reads properly from start to finish.

InDesign is an Adobe design program used to create print ready layouts such as books, brochures, and magazines. It is commonly used because it handles pages, typography, and export settings suited to professional printing.

Ink set off is when wet or slow drying ink transfers from one printed sheet onto another, leaving unwanted marks. It is more common in litho printing and can happen when sheets are stacked before the ink has fully dried.

Lamination is a thin plastic film applied to printed material to protect it and enhance its look and feel. Common options include matt, gloss, and soft touch lamination.

Landscape describes a page orientation where the layout is wider than it is tall. It is often used for presentations, images, and designs that need extra horizontal space.

Large format, also called wide format or POS print, refers to printing for oversized items such as posters, banners, signage, and point of sale display materials. It is used when you need graphics produced at a much larger scale than standard sheets.

Leaflet distribution is a service where your printed leaflets are delivered to homes or businesses in a chosen area. It is used to target specific locations for local marketing and promotions.

Litho print, is a traditional printing method where ink is transferred from plates onto paper, making it ideal for high volume runs and consistent high quality results. It is commonly used for magazines, brochures, and other large print quantities.

Low resolution, or low res, describes an image that does not have enough detail for sharp printing, so it can look blurry or pixelated. For best results, print images are typically supplied at 300 DPI.

Make-ready is the setup process carried out before a print run begins, where the press is adjusted and test sheets are checked for colour, alignment, and quality. Once make ready is complete, the job can be printed consistently.

Merchandise, also called promotional products or branded merchandise, refers to printed branded items that are not paper based, such as mugs, clothing, and bags. These products are used for marketing, giveaways, and brand awareness.

A micron is a unit used to measure material thickness, commonly for plastics such as PVC and vinyl. It helps indicate how thick and durable a sheet or film will be.

NCR paper is a carbonless paper that creates duplicate copies when you write on the top sheet. It is commonly used for order pads, invoices, and delivery notes.

Numbering is a print feature where each item is given a unique sequential number, often used for tickets, vouchers, and forms. It helps with tracking, security, and record keeping.

Orientation describes how your artwork is set, either portrait which is taller than it is wide or landscape which is wider than it is tall.

For folded items, orientation refers to the flat artwork before folding, and artwork can be single sided or double sided depending on whether you are printing one side or both sides.

Pagination is the page numbering of a document and the order those pages are set in for print. It helps ensure multi page items are arranged and read correctly.

Pantone, also called a spot colour or PMS, is a standardised ink colour system used to match specific colours accurately in print. It is often chosen for brand colours where consistency matters across different print runs.

A PDF, or Portable Document Format, is a file format that preserves your layout, fonts, and images, making it the preferred format for supplying print artwork. Print ready PDFs help ensure what you send is what gets produced.

Perfect binding, or PUR binding, is a bookbinding method where pages are glued into a spine to create a soft cover book. PUR uses a stronger adhesive, giving a more durable bind than standard perfect binding.

Personalisation is printing where text or details change on each copy, such as names, codes, or addresses. It is commonly used for direct mail and tailored marketing.

PP means printed pages and it counts each printed side, so a sheet printed on both sides is two PP. It is often used to describe page counts for books and brochures.

Pre-flight is the process of checking your artwork before printing to catch issues such as missing bleed, low resolution images, or incorrect fonts. It helps ensure your file is print ready and will produce the expected result.

Pre press is the stage where artwork is prepared for printing, including file checks, proofing, and creating print ready output. It covers everything that happens before the job goes onto the press.

A press is the printing machine that applies ink or toner to produce your printed product. The term can also refer to the stage of production where the job is being printed.

Printed sides refers to whether your artwork is printed on one side of the sheet or on both sides. It is often described as single sided or double sided printing.

A proof is a preview of your artwork produced before the full print run to check layout, content, and colour. It helps spot any issues before the job goes into production.

A QR code is a scannable square code that lets people use a phone camera to open a website or access digital content from a printed item. WTTB offers CAMIcodes, which work in a similar way to connect print to online content such as landing pages, menus, downloads, or contact details.

Text pages are the inner pages of a book that contain the main content. They are supplied separately from the cover when the job uses a split PDF setup.

Text paper is the stock used for the inner pages of a book or booklet. It is chosen for readability, feel, and how it handles ink across large page counts.

Thread sewn is a binding method where pages are stitched together in sections before being attached to the cover. It creates a stronger, longer lasting book and allows it to open more easily.

The trim line is the boundary showing where your artwork will be cut to reach the finished size. Anything outside the trim line is removed during cutting, so key content should stay inside it.

A typo is a spelling or typing mistake in your text or numbers. Checking for typos before printing is important because they will appear on every finished copy.

White space is the empty area around text and images that helps a design feel clear, balanced, and easy to read. It improves hierarchy and gives important content room to stand out.

Wiro binding, otherwise known as spiral binding, uses a double loop metal wire to hold punched pages together so the document opens flat. It is commonly used for notebooks, calendars, and manuals that need to lay open neatly.