Print Materials Guide: Paper Stocks, Display Boards & Banner Materials

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How do I choose the right print material for my project?

The best print material depends on how your product will be used, the finish you want to achieve and the environment it will be displayed in. Consider factors such as durability, texture, print quality, whether the material needs to be writable or waterproof, and whether the product is intended for indoor or outdoor use. If you're unsure, ordering a sample pack can help you compare finishes and materials before placing an order.

What is the difference between silk and gloss paper?

Gloss paper has a shinier reflective surface designed to maximise colour vibrancy and contrast, making it ideal for photography and bold promotional print. Silk paper has a smoother satin finish with reduced glare, making it easier to read while still delivering strong colour quality.

What paper feels the most premium?

Uncoated, textured and specialist paper stocks are often chosen for premium print because they provide a more tactile and luxurious feel. Soft-touch laminated finishes are also popular for high-end Luxe Business Cards, Brochures and Invitations.

Which print material is best for business cards?

For professional business cards, silk and uncoated stocks are among the most popular choices. Silk offers a clean professional finish with vibrant colours, while uncoated papers create a more natural premium feel. Laminated finishes can also improve durability and add a more luxurious appearance.

What material is best for outdoor banners?

PVC banner material is ideal for most outdoor banners because it is durable, waterproof and designed to withstand external conditions. Mesh banner material is often recommended for windy locations because the perforated surface allows air to pass through more easily.

Can I use the same material for indoor and outdoor applications?

Some materials are suitable for both indoor and outdoor use, while others are designed specifically for one environment. Indoor materials typically focus on print quality and finish, whereas outdoor materials are chosen for durability, weather resistance and longevity.

How do print materials affect colour and image quality?

Different materials absorb and reflect ink differently, which can affect the appearance of colours, sharpness and contrast. Coated papers such as silk and gloss generally produce more vibrant results, while uncoated materials create a softer and more natural appearance.

How does sustainability impact print material choices?

Many businesses now choose recycled, recyclable and responsibly sourced print materials to reduce environmental impact. Eco-friendly print materials can provide excellent print quality while supporting more sustainable printing practices.

Can I order print material samples?

Yes. WTTB offers print sample packs so you can compare popular paper stocks, finishes and materials before placing an order. Sample packs are a great way to explore textures, finishes and print quality in real life before choosing the right option for your project.

I’m seeing a lot of technical terms, where can I find out what they mean?

If you run into any unfamiliar terms while browsing our materials, head over to our Print Dictionary. It’s the best place to get clear, detailed explanations of the words and phrases we use, helping you make the right choice for your project.