5 Smart Ways to Stretch Your Campaign Budget Further

Printing costs can add up fast, especially when you are juggling multiple campaigns, tight timelines, and changing priorities. The good news is you can often bring the total cost down with a few smart choices during configuration, without sacrificing how your print looks or feels. In this guide, we will share four practical ways to stretch your budget further while ordering on WTTB.

Tip 1: Choose Saver production when you can

If your order is not urgent, switching to Saver production is one of the quickest ways to cut the cost. You're simply trading a faster turnaround for better value, with the same spec and the same finished result.

When Saver makes sense

• You're ordering ahead for an event or launch
• You're topping up evergreen items like leaflets, flyers, or banners
• You're printing for something you know is coming up, like a seasonal campaign

When to skip Saver

• You're working to a fixed deadline
• You'll need print in hand urgently for an event, a last minute offer, or a quick reprint

Example

Say you're ordering roller banners for a trade show next month. If you order early and pick Saver production at checkout, you can bring the price down without changing the materials, size, or finish. It's the same banner, just on a longer schedule.

Tip 2: Use the quantity table to lower the unit price

If you know you'll need more than one batch, the quantity table is where you can often save the most. As quantities go up, the unit price usually comes down, so you pay less per item overall.

How to use it

• Set your product up as normal, then check the quantity table before you add it to basket
• Compare your current quantity with the next one or two tiers up
• Do a quick sense check on how many you'll realistically use over the next few weeks or months

Example

Say you're printing A5 flyers for a monthly promotion. You start at 1,000, but the next tier up brings the unit price down. If you'll use the extra flyers for your next drop, or to top up the same campaign, ordering 2,000 now can work out cheaper than ordering 1,000 twice.

Where this tip works best

• Leaflets for regular offers
• Flyers for ongoing local marketing
• Posters for repeat campaigns across multiple sites
• Banners if you're planning several events throughout the year

Tip 3: Switch paper stocks to bring the price down

Paper choice can make a bigger difference to price than most people expect. If you're looking to save, try switching to a slightly lighter weight or a different stock. You'll often bring the cost down while keeping the overall look professional.

What to try

• Drop the weight slightly if you do not need a heavier stock
• Switch finishes if you want a more cost-effective option that still suits the job
• Compare a couple of similar stocks before you add to basket, as small changes can add up

When it's worth keeping your current paper choice

• You're printing something designed to last, or something people will keep
• Your design relies on a specific finish for the best result
• You want a particular look and feel to match your brand

Example

Say you're printing folded leaflets for menus or price lists. Try a lighter weight, or a different finish that still feels clean and easy to read. You'll keep it looking polished, but you could shave a chunk off the total cost.

Tip 4: Use Versions to bundle designs and save

If you're printing a set of designs, Versions can save you time and money. It lets you bundle multiple artworks into one order, so you get an instant discount while keeping everything on the same spec. Versions is available on selected products, with up to 15 Versions per order

When Versions is a good fit

• You're running the same campaign with different offers
• You're promoting multiple locations and need small text changes
• You're printing business cards with multiple names
• You're ordering banners for several events with different dates or venues

Example

Say you're printing leaflets for three branches, each with its own address and contact details. Add each artwork as a Version on the product page and place one combined order. You'll keep the same paper and finish across the set, and you'll save compared to placing three separate orders.

WTTB Rewards: make every order go further

If you're placing print orders throughout the month, Rewards helps you get more out of the same spend by building savings you can use on future orders.

How it helps your budget

Tier discounts can lower prices while you're logged in, so your day-to-day orders cost less.

Cashback credits are added when your order is dispatched, then you can use them to reduce the cost of your next order. You can redeem credits against up to 75 percent of an order value, and they'll expire after 45 days, so they're best used regularly.

Print Perks points give you extra value on top, worth £2.50 each. You can use them on things like Artwork Technical Checks, which can help avoid costly print mistakes.

Get it right first time: avoid costly reprints

One of the easiest ways to protect your budget is making sure your files are print ready before you upload. A small setup issue can lead to delays or reprints, which quickly cancels out any savings.

Quick checklist before you upload

• Your artwork is the correct size
• Bleed is included where needed
• Images are high resolution
• Fonts are embedded
• Your file is exported as a print ready PDF

If you need a hand, our Support Guides walk you through the details, including checklists and how to set up your files for different products.

Summary: quick ways to save on your next order

If you're trying to stretch your budget further, a few small choices can make a real difference.

• Choose Saver production when you're not in a rush to bring the price down.
• Check the quantity table to reduce the unit price, especially if you'll need more than one batch.
• Switch paper stocks by comparing weights and finishes to find a more cost-effective option that still looks the part.
• Use Versions to bundle multiple artworks into one order, with up to 15 Versions available, and save on sets of designs.

Give a few of these tweaks a try next time you order. You’ll be surprised how much a simple change like adjusting your volume or swapping the finish can impact your total project budget.