A strong design deserves more than ink on paper. The stock and finish you choose can completely transform how your print is received, adding depth, professionalism and even emotion. Think of it as the difference between a design that looks good on-screen and one that feels premium in the hand.
At WTTB, every product comes with paper and lamination options built into the configurator. Whether you’re designing wedding invitations, eco-friendly flyers or luxury packaging inserts, this guide explains each option in plain English so you can make confident choices.
The stock you select is the foundation of your print. Here’s how the most popular options compare:
Silk coated has a smooth, slightly shiny surface that holds colour beautifully. It’s vibrant, professional and ideal for flyers, menus, brochures and leaflets.
Uncoated offers a soft, matte finish that’s easy to write on and perfect for notepads, letterheads and clean, modern brands.
Kraft is brown, textured and made from recycled materials. It gives a natural, earthy feel and works well for eco-friendly packaging, menus and boutique branding.
Polar, Oyster and Gesso are specialist stocks. Sirio Pearl has a subtle shimmer that feels elegant, while Gesso has a textured, art-paper quality. Both are perfect for wedding stationery, luxury cards and high-end gift vouchers.
For a full breakdown of every stock and finish available, visit our Print Materials and Paper Stocks page.
For many products, you can add a laminate to change the final look and feel.
When you want to add texture or highlight details, embellishments make the difference.
Spot UV adds a glossy shine to chosen areas of your design, creating subtle contrast.
Scodix works in a similar way but with a raised finish for a more tactile effect. Available in clear, it’s often used for logos, headlines or accents.
Gold and silver Scodix simulate traditional foiling at a lower cost. They add a classic metallic look to premium wedding invitations, gift cards and branded packaging.
For wedding invitations and stationery, the right stock and finish elevate the design. With WTTB you can:
The result is stationery that doesn’t just look good — it feels magical.
If sustainability matters to your brand, WTTB’s Recycled Print Range is the answer. These 100% recycled stocks are certified, uncoated and writable, while still delivering crisp, clean print results. They’re ideal for eco-conscious flyers, menus, inserts and stationery.
Not sure which paper or finish to choose? WTTB makes it simple:
With the right stock and finish, your print goes beyond looking good — it makes the right impression.
What’s the best paper for flyers or menus? Silk is vibrant and durable; kraft is ideal for rustic or eco styles.
What’s the difference between matt, gloss and soft-touch lamination? Matt is smooth and non-shiny, gloss is reflective and colourful, soft-touch feels velvet-like and premium.
What’s the difference between Spot UV and Scodix? Both highlight design details. Spot UV is flat, while Scodix is raised and available in clear, gold or silver.
Can I order recycled print? Yes. Our recycled range is fully FSC® certified and made from 100% recycled stock.
Can I get samples before ordering? Definitely. Request a free sample pack to compare paper types and finishes.
Choosing the right paper and finish is as important as the design itself. From silk flyers to soft-touch invitations or eco-friendly recycled stock, the right choice changes how your audience sees—and feels—your print. With WTTB’s configurator, sample packs and expert support, you don’t have to guess. Just design, choose your finish and let Print Sorcery do the rest.
Posted on September 12, 2025 by Emma Thompson
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