Haus of Holbein & WTTB: How Short-Run Poster Printing Keeps Me In Stock

I run Haus of Holbein, a royally inspired art and print shop for fans of musical theatre. I’ve been on Etsy for eight years, and my best-sellers are A5 and A4 posters — some as sets, some as singles. I also list digital downloads, but printed posters always win. Customers want something they can frame, gift and keep.

From the very start, I’ve printed with WTTB. What I need is UK poster printing that’s reliable, cost-effective and allows me to order in smaller quantities. That way I can test new ideas without tying up cash in stock I might not sell.

“For UK poster printing, WTTB has been great value — consistent quality, sensible minimums and quick turnarounds. I recommend them to any Etsy seller who wants fewer stock headaches.” — Haus of Holbein

Why short-run poster printing matters

For Etsy sellers like me, flexibility is everything. I release new poster designs in small batches. If a design takes off, I place a top-up run straight away. If it doesn't, I haven't filled my studio with boxes of unsold prints. That test-and-learn cycle is only possible, because WTTB offers:

• Low minimum order quantities that make testing affordable
• Fast reprints so top-up runs land before stock runs out
• Price breaks on larger quantities once a set becomes a hit

This approach keeps my listings live, my rankings strong and my margins healthy.

Why A5 and A4 work

I focus on A5 and A4 posters because they are:

• Frame-friendly sizes that customers recognise
• Easy to ship and git
• Versatile, because I can sell singles or bundle them as sets

The key is consistency. Each set must look like it belongs together. With WTTB's workflows, I get the same colours and finish every time, which means reorders match the originals perfectly.

The "Thicker Poster" trick

Although I sell posters, I wanted a premium feel that stood out. My solution was to route my A5 and A4 designs through WTTB's custom flyers. By choosing 350gsm stock, the posters feel thicker and more substantial.

The 'Versions' option is another win. I can print multiple designs in one order, ideal for testing new collections without over-ordering.

Why WTTB for poster printing

WTTB has been the right partner for my store because they provide:

• Great value short runs with competitive pricing
• Predictable turnarounds that match Etsy seasonality
• Straightforward proofs so I know exactly what I'll get
• No unnecessary hassle, so I can focus on my designs and they can handle print

"Printed posters outsell my downloads by a mile. WTTB keeps me stocked with the sets and singles my audience wants, at the right price and on time."

Tips to selling on Etsy with WTTB

Here are a few strategies I've refined over the years:

• Launch with small-batch prints and double down on winners
• Photograph posters sets well and list them as bundles and singles
• Plan top-up runs ahead of peak seasons like Christmas or new show launches
• Use flyer printing at 350gsm for a premium poster feel
• Use Versions to batch designs in one print run
• Keep packaging and visuals consistent across listings to protect brand quality

Thinking about selling prints?

If you're considering selling posters on Etsy, start small. Order a short run of A5 or A4 prints, see what resonates and then scale up when you find a winner. WTTB makes it simple, repeatable and cost-effective. Register today and explore posters or flyer printing for your first short run.