We don’t just print for exhibitions, we understand how they actually work.
Exhibitions aren’t just another marketing activity, they’re a serious investment of time, money and effort. Whether you're exhibiting at ExCeL London (just minutes from our Dagenham team), heading to the NEC Birmingham, or setting up a simple display at a local event, your print needs to do more than just look good, it needs to perform. At WTTB, we combine large format print expertise with real exhibition experience to help you show up properly and get results.
Everything You Need for Exhibition & Event Printing
From full exhibition stands to simple table setups, we supply everything you need to build a professional presence.
Big Exhibition Stands vs Small Event Setups: What Actually Works
Exhibition setups aren’t one-size-fits-all. The space you’re working in, the type of event and the way people move through it all affect how your print needs to perform.
One of the most common mistakes is treating every event the same. What works in a large exhibition hall can feel excessive in a smaller venue, while a minimal setup can easily get lost in a busy, high-traffic space. Getting the balance right isn’t about doing more, it’s about using the right elements for the environment you’re in. When your display is scaled properly, it becomes easier to attract attention, communicate clearly and create a setup that feels considered rather than improvised.
Types of Exhibition Stands
Exhibition stands aren't one size fits all. Understanding your stand type helps you choose the right graphics, displays and materials for a professional, effective presentation.
Can’t find what you need? Let’s build it...
Events don’t always follow a template, and neither do we. If you need something beyond our standard range, we offer bespoke print solutions to match any brief. From unique formats to customised display setups, our team will work with you to deliver your vision.
Print for your event, even when time isn’t on your side
When deadlines are tight, you need print you can rely on. Whether you’re preparing for a last-minute exhibition, event or promotion, we offer fast turnaround across a wide range of products, all produced to a high standard and delivered when you need them. Choose your product below and get your event print sorted without the stress.
Exhibition Setup Tips: What Event Organisers don't always tell you
Planning an exhibition stand or event display involves more than just ordering print and turning up on the day. From lighting and power to storage, setup time and hidden costs, there are practical details that aren’t always obvious when booking your space.
Understanding these early helps you avoid common exhibition mistakes, manage your budget more effectively and ensure your stand looks professional, runs smoothly and performs as expected.
Outdoor Event Printing and Display Solutions
Outdoor events come with a different set of challenges to indoor exhibitions. From festivals and markets to trade shows and brand activations, your print needs to handle the environment as much as the audience. The right setup helps you stay visible, stable and professional throughout the event, without constant adjustments on the day.
Recommended Products for Outdoor Events
What to Consider Before Your Outdoor Event
Outdoor events come with a few extra considerations compared to indoor exhibitions. Planning ahead helps you avoid issues on the day and keeps your setup stable, visible and easy to manage.
Weather Resistance
Outdoor display materials need to handle rain, wind and prolonged sun exposure without losing colour, structure or finish. Choosing weather-resistant print and durable substrates helps ensure your signage and graphics continue to look sharp and professional, even in unpredictable conditions.
Stability & Fixing
Displays in open spaces must be anchored securely. Without proper fixings or weights, wind or foot traffic can topple signs or damage graphics. Plan for stabilisation with the correct fixings, bases, or weights to keep every element safe, stable, and highly visible.
PVC Banner Fixings (Bungee Cords)
PVC banners are typically installed using eyelets and bungee cords. Bungee cords:
- Absorb wind movement to prevent tears
- Reduce material strain
- Simplify installation and adjustment
These simple fixings help your banners stay secure while performing in all outdoor conditions.
Gazebo Weights & Anchoring
Branded gazebos provide structure and shelter, but must be properly anchored. Depending on your setup, you may need:
- Leg weights
- Ground stakes
- Sandbags or water-filled bases
Proper anchoring keeps your gazebo stable and professional throughout the event.
Flag Bases & Ground Fixings
Flags attract attention but still need a stable base. Choose the right option for your environment:
- Base plates for hard surfaces
- Ground spikes for grass
- Weighted bases for busy areas
This ensures your flags, whether crest, feather or quill, stay upright, visible, and safe in all conditions.
Transport & Setup
Outdoor events often require moving equipment from parking or loading areas to your pitch. Lightweight, portable display systems with simple assembly save time and reduce stress. Proper planning for transport and setup ensures your stand is ready to impress without delays.
Visibility from Distance
Open-air environments are larger than indoor halls, so your messaging must be bold and readable from afar. Large-format graphics, striking colours, and clear typography make it easy for visitors to spot your stand and understand your key message quickly.
Plan for the Conditions
Outdoor environments can change quickly. Anything that needs fixing, securing, or stabilising should be planned in advance to avoid delays, damage, or safety issues during your event.
Outdoor Events Still Need the Basics
Even outdoors, fundamentals matter. Visitors need takeaways to remember your brand. Make sure you include:
Providing these ensures your message extends beyond the event itself.
Frequently Asked Questions
Need some guidance? We're here to help! Explore our FAQs to find answers to common questions about exhibition and event printing with Where The Trade Buys (WTTB).
What is exhibition printing?
Exhibition printing covers all printed materials used at events, including banners, signage, display stands and promotional items. These materials are designed to attract attention, communicate your message quickly and withstand transport and repeated use.
What do I need for an exhibition stand?
Most exhibition stands include a main backdrop, supporting displays like roller banners and printed materials such as flyers or business cards. The exact setup depends on your stand size and objectives, but simplicity and clarity are key.
What is a shell scheme and how do I design for it?
A shell scheme is a standard booth structure made from panels and aluminium framing. Artwork must be designed to exact panel sizes and may need to be split across multiple sections to fit correctly.
What is the best display for exhibitions?
Roller banners, fabric displays and printed boards are among the most effective options. The best results usually come from combining multiple display elements rather than relying on a single product.
Do I need to order lighting and internet separately?
Yes, these are usually not included and must be booked through the organiser. Ordering in advance is more cost-effective and ensures availability.
Are exhibition displays reusable?
Yes, many products are designed to be reused across multiple events, making them a cost-effective investment.
What size should my exhibition graphics be?
This depends on your stand type and display system. Always check specifications or templates before designing to ensure a correct fit.
How quickly can I get exhibition printing?
Many large format products are available with fast turnaround and same-day dispatch, depending on artwork approval.
