Kraft paper is well suited to packaging, stationery, tags, menus, and brand-led print where a natural, rustic appearance is part of the design. It works particularly well for simple layouts and tactile print.

Yes, but colours will look more muted because the paper is naturally brown. Dark inks, bold artwork, and high contrast designs tend to work best.

Typography led layouts, line illustrations, and simple branding work particularly well. The natural base adds a rustic feel, so minimal colour palettes usually look more intentional.

Kraft paper is brown because it is made from unbleached wood pulp. This process retains the natural colour of the fibres and gives the paper its distinctive, organic appearance.

Yes. The uncoated surface is generally easy to write on with pens and pencils, which makes it useful for stationery that needs names or notes added.

Yes, kraft paper is known for its strength and durability compared to standard paper stocks. It resists tearing well, making it suitable for packaging, tags, and everyday handling.

Yes, kraft paper can be printed on both sides. However, because the material is darker than white paper, lighter colours may appear less visible, so designs should allow for strong contrast.

Yes. Kraft paper is typically made from recycled fibres and is recyclable, making it a popular option for brands that want a more natural, sustainable look and feel.