Orientation: How To Set Up Folded Artwork Correctly
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To ensure your folded products—such as greeting cards or tent-fold menus—print correctly, your artwork must be orientated specifically within your PDF. If the rotation is incorrect, the back or inside of your job will print upside down.
For products that fold along the top edge (tent-fold), you must provide a two-page PDF. Because of how the paper is turned during the printing process, the top half of your layout must be inverted.
Page 1: The Outside (Cover & Back)
Page 2: The Inside (Message)
For products that fold along the side, like a standard book or card, provide a two-page PDF using side-by-side spreads.
Page 1: The Outside (Cover & Back)
Page 2: The Inside (Message)
Before submitting your files, perform a manual "flip" check.
Warning: Failure to rotate the top half of landscape designs will result in the back of your card being upside down once folded.
Consistency: Ensure both pages of your PDF are the same orientation (either both landscape or both portrait) to match your chosen product.
