Promotional Materials for Retail

If you own a retail outlet then you are already halfway there. Regardless of whether you’re in a shopping centre or on the high street, the good news is that you probably have a ready-made audience passing you on a daily basis.

The trick of course is to turn those passers-by into loyal customers – and enticing them into your store is a lot easier when you’re really hard to miss with some well-placed marketing materials for retailers!

For clothing or shoe shops, there are a number of products that really are essential in getting those all-important people through the doors and luckily, we have a whole host of options for you.

From directional floor stickers to pop up banners, from A frame advertising boards to posters which could go in your window or in frames around the centre, make sure potential customers are aware of your existence.

Of course, getting them into your store is only the first step. Why not start your very own loyalty scheme to incentivise shoppers to return? Or some till point leaflets highlighting what else you have to offer, a discount card or a recommend a friend discount?

These are all great ways to establish your brand and make it recognisable.

The same rules apply if you work in the furniture or homewares industry and there are a number of great options which any savvy salesperson really doesn’t want to miss.

Where someone might buy a dress on impulse for a night out, furniture purchases are high ticket items, so chances are the buyer is considering their options.

This means there’s a great opportunity for you to be front of mind. Think about a leaflet or flyer drop in your immediate area which highlight the great products you have.

This is especially useful if you know of a new housing development where first time buyers will be moving in and likely be wanting to buy everything from kitchen appliances to a new sofa.

At WTTB we can even help you find the optimum time to target these potential customers thanks to our specialist data.

If you’re the owner of a toy shop or one selling the latest computer games, printed products are definitely your friend!

Flyers, leaflets, banners highlighting the arrival of that must-have new toy can help build that sense of anticipation and make sure that parents remember you first when it’s a birthday or the run-up to the festive season.

The trick here is to engage the whole family so make sure you create products in bright colours that are hard to miss – we guarantee it will definitely put you ahead of the game.