Marketing Materials for Tradesmen

Whether you’re a plumber or a builder, a carpenter, or a painter – growing your customer base is key to ongoing success and income, so you need to get your name out there!

The good news is that once you have won some business and done a great job, your clients are likely to come back to you time and time again, with the added bonus that they are equally likely to recommend you to others.

So, it’s very important that you promote yourself, showcase your skill level and highlight any USP’s that set you apart from the competition, by investing in marketing materials for tradesmen.

If you’re a builder, it’s about more than bricks and mortar – you also need to build your reputation and you can do so with professional printing for the trade industry.

We have all the materials you need to create flyers or brochures where you can showcase your previous work, include testimonials from satisfied customers and highlight your professional qualifications.

The same goes for electricians and plumbers, where proving you have the experience for the job is paramount. Potential clients are reassured by tradespeople who belong to a reputable professional body, so make sure you include any accreditation logos on your leaflets and other printed marketing material you invest in.

Use Your Van to Market Your Business with a Magnetic Sign

By the nature of the trade business, tradespeople are always on the move, so why not use that blank space on the side of your van as a promotional tool?

A magnetic sign means you can be seen wherever you go and are likely to catch the eye of people who need your services.

Tradespeople often benefit from joining networking organisations, particularly those groups where people pass on leads to each other. This is where business cards become essential, so make sure you have a good supply – you never know when they might come in handy.

Pop up banners and posters are also useful. Chat to DIY stores or local shops and see if they’ll let you do a short promotional campaign with them or if they’ll stock your flyers.

For larger companies or those going after big, lucrative jobs, then you really need to look the part.

Smart presentation folders containing vital information about your work and accreditations look highly professional and mean the decision makers will remember you and what you have to offer.

You have the skills – now make sure you trade up when it comes to your marketing.