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Craft fairs and makers’ markets are a great opportunity to meet new customers, showcase your creativity, and build up your brand’s presence. Whether you attend local events regularly or just a few big seasonal fairs each year, how your stall looks can have a big impact on your success,
According to a report, the UK craft industry includes around 19.6 million active crafters with another 7.9 million potential buyers, highlighting strong demand for real-world selling opportunities (source: Creative Craft Show exhibitor pack)
From layout to signage to packaging, the small choices you make all play a part in how your products are perceived. The good news is, you don’t need a huge budget to create a professional and welcoming setup , just a bit of planning and the right details in place. This guide covers practical, affordable ways to help your stall stand out, sell more, and make a memorable impression.
Your layout is what draws people in , or lets them walk straight past. Think of your stall as a small shopfront. A flat table with no variation can blend in, but a multi-level setup with good flow invites people to browse.
Use risers, crates or boxes under a cloth to add height and shape. Create zones for different product types, and leave clear space so items don’t feel overcrowded. Let your bestsellers take centre stage, and use signage to help people understand what’s on offer from a distance.
The more approachable and well thought-out your stall looks, the longer people are likely to stay , and the more confident they’ll feel buying from you.
Strong branding helps customers remember you. Printed materials can help create a consistent and professional stall appearance without a big spend. From custom banners and table runners to printed signs, price lists and product cards, there are lots of ways to use print to support your stall.
Branded cards with QR codes can also be a useful addition, helping drive repeat sales or social media follows after the event. WTTB offers low minimum orders, so you can try new ideas without overcommitting , ideal for small batch sellers and independent makers.
Other useful additions include printed roller banners for visibility, business cards for follow-up sales, and jewellery cards or swing tags for displaying smaller items like earrings or ornaments.
Not sure where to set up your stall? Explore our guide to the Top 10 UK Craft Fairs for inspiration and practical tips on where to take your products.
Once a customer picks something up, the packaging and extras are what help seal the deal. A nicely presented product feels more giftable, and can often justify a higher price.
Think about how you package your items. Branded gift boxes, simple printed tags, or small thank you cards can all add polish. These small touches don’t just look good , they also signal care, effort and quality.
WTTB’s printed packaging extras are great for this. You can create your own gift wrap, print matching cards, or add custom tags for a coordinated finish.
Christmas is often the biggest sales season of the year for market sellers. With so many stalls to compete with, adding a festive feel can help you attract attention and create that warm, seasonal buzz customers love.
Subtle decorations like fairy lights, paper trees or red and green accents help set the tone. Keep your layout clear, but make space for Christmas-specific products like personalised mugs, notebooks, photo gifts, or stocking fillers.
WTTB also offers seasonal print products like advent calendars and Christmas crackers, which are perfect for festive promotions. Add a sign with phrases like 'Great for Secret Santa' or 'Printed in the UK' to connect with shoppers looking for local and unique gift ideas.
And don’t forget finishing touches, wrapping paper, printed tags and cards are perfect for upselling and make your stall feel gift-ready.
For more inspiration on where to sell during the festive season, check out our dedicated guide: The Print Seller’s Guide to UK Christmas Markets.
Whether you’re attending a summer fair or preparing for a busy winter season, it pays to invest in your stall setup. WTTB offers a wide range of printed products to help you build a memorable display and sell more on the day.
You’ll also be rewarded every time you order. Our customer rewards scheme gives you cashback and points on every purchase, plus up to 15 percent off when you join. It’s an easy way to save while growing your business , especially in the run-up to Christmas.
From signage to packaging to giftable print products, we’re here to help you make every stall count.
Posted on July 31, 2025 by WTTB
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