How writing a book can help your business

Gone are the days where branded books are strictly within the domain of publishers and authors. Now, more than ever, they serve as a powerful brand asset. Whether you're an entrepreneur, creative agency or retailer, writing a book can help amplify your brand identity, drive customer loyalty and position you as a head authority in your space.

With high-quality custom book printing being more accessible than before, brands across the UK are turning to printed publications to leave a lasting impression.

Why Branded Books Work for Modern Brands

In an increasingly digital world, print still finds a way to stand out. A well-crafted book goes beyond traditional advertising, as it builds credibility, tells your story in depth and creates a permanent touchpoint with your audience. Anyone can download a free PDF or browse a website in their spare time, but nothing beats a good book. So much so that 70% of people recall printed content better than digital, so it helps maintain customer retention, and even encourages spend as 61% of people are more likely to buy from brands with informative, engaging content. Books allow you to move from transient content to a more lasting brand storytelling.

Books as Visual Merchandise

Visual merchandise is an ever-changing, diverse landscape, but books have long been a staple of visual merchandising , renowned for being decorative and deeply communicative.

LEON Restaurants

LEON, the UK's health-conscious fast food chain, has published over 20 cookbooks, selling more than 1.3 million copies globally. These vibrant books align with their values and offer a tangible extension of their brand philosophy. And, when displayed in-store or even gifted, LEON's books become more than just recipe books; they become lifestyle artefacts that continue marketing long after the point of sale.

Exclusive Appeal

From limited-edition artist collaborations at London-based Idea Books to collectible literary editions by the Folio Society, luxury and exclusivity are part of the appeal. These books are not mere mass content, but in fact, objects of value that help build brand trust and cultural capital.

From Content to Connection

Unlike social media, a book gives your brand the space to dive deep. You can explore your values, origin, creative process or product philosophy, all on your own terms at your own pace.

BOSH!

The vegan duo behind BOSH! used viral videos to build a following but cemented their credibility with a printed book. Their debut cookbook sold over 350,000 copies in the UK and has even surpassed 1 million global sales. Their evolution from digital creators to best-selling authors shows how a book can transform followers into advocates, and the research shows too, as 55% of consumers are likely to purchase from a brand whose story they resonate with.

Driving Sales and Building Loyalty

Publishing a book isn't just about awareness, it's about action. A beautifully produced book, guide or zine can become a powerful sales tool. Branded books spark conversations, especially when shared on platforms like TikTok or Instagram, whereby 70% of people feel more connected to a brand through content marketing.

By tapping into social trends and expanding into sci-fi and fantasy, the Folio Society has seen a 55% increase in sales since 2018. The key takeaway? Well-designed print drives both engagement and revenue growth.

Establish and Refine your Brand Voice

Every design choice in a book, whether layout, typography or cover finish, ultimately communicates your brand tone. With expert guidance and premium book printing options like perfect bound, case bound or saddle stitched, you can create a publication that reflects your identity with clarity and precision.

Publishing regularly, whether a seasoned guide, portfolio or manifesto, helps your audience engage with evolving brand messages.

How do we do that?

At WTTB, we make custom book printing in the UK simple and professional. From solo creatives publishing their first novel to enterprise brands looking to spread the word, we offer scalable solutions with eye-catching finishes.

Popular book types include cookbooks, art books or even company handbooks. In a world of fleeting content, a book is an enduring investment in your brand. It gives your story permanence, boosts authority and creates a physical connection with your audience. Ready to bring your brand to life in print? Explore WTTB’s full range of professional book printing services and build your brand asset today.