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The festive season is the biggest opportunity of the year for hospitality venues to increase bookings, build memorable customer experiences and strengthen brand loyalty. In fact, like-for-like sales across UK pubs, bars and restaurants rose by 8.8% in December 2023 compared to the same month the year before.
From restaurants and pubs to cafés and boutique hotels, Christmas is the moment to stand out, and print can play a key role in doing just that. Whether you're planning a festive menu, promoting events or simply trying to create an unforgettable atmosphere, the right print materials can help you attract attention, encourage repeat visits and maximise every opportunity.
And if you're a print reseller working with hospitality clients, this season is your chance to add real value, by suggesting tailored, timely print products that help them stand out, generate extra revenue and deepen guest loyalty.
In the run-up to Christmas, visibility matters. Printed flyers and leaflets can help you advertise festive menus, live music nights, special offers and Christmas events. Use pavement signs or A-frames to catch attention from passers-by, and give your regulars something new to get excited about.
A high-street pub, for example, might print a run of festive menus to hand out locally, supported by a bold poster in the front window promoting their New Year’s Eve party. Tent cards on each table can highlight seasonal food and drink bundles, while branded vouchers printed for in-venue giveaways or social media promotions can encourage return visits in January. Add in festive signage for behind the bar or near the entrance and you’ve got a complete print setup that not only sets the mood but also drives footfall and future sales.
Resellers may find value in offering a complete ‘Festive Marketing Kit’, combining print essentials such as menus, flyers, and posters tailored to hospitality clients. For those reviewing their margins or packaging strategies, our markup and pricing guide for resellers outlines approaches that protect profitability while remaining competitive.
Once guests are through the door, the details matter. Print can help create an atmosphere that feels cohesive, branded and memorable, especially during the festive season. Window graphics, hanging signage and festive posters can reinforce your brand while setting the tone for your space.
A local café, for example, could use wall art to create a warm, seasonal feel, with custom loyalty cards to encourage repeat visits into the new year. Countertop displays promoting branded merchandise, or festive offers can also prompt impulse purchases at the point of sale. Even something as simple as a seasonal thank-you card slipped into takeaway bags can build goodwill and help your brand stay front of mind.
For resellers, these kinds of in-venue print solutions present an opportunity to go beyond standard menus and flyers. By helping hospitality clients enhance their space with small, thoughtful touches, resellers can increase order value, unlock new conversations and position themselves as creative partners in their clients’ festive planning.
The festive season isn’t just about serving, it's also a golden opportunity to sell. Branded merchandise like apparel and other small gifts can help build brand recall and generate additional revenue, especially when displayed or packaged creatively in-venue.
Hotels, for example, could package branded items into festive gift bundles for guests to purchase as souvenirs or employee gifts. Mugs, postcards and notebooks featuring seasonal artwork or a location-inspired design are more likely to resonate than standard branding alone, especially when paired with in-room promotions or signage at reception.
Personalised Christmas crackers offer another versatile opportunity. Given to diners at events or festive lunches, they can be filled with anything, from small branded keyrings to vouchers for a free drink, dessert, or discount on future merchandise purchases. It’s a small touch that surprises and delights while creating an incentive to engage with your brand after the visit.
For resellers, these types of seasonal campaigns create high-margin opportunities that help hospitality clients stand out, connect with guests and increase spend per customer. If you're exploring ways to make more from your existing client base, our print upselling guide offers a few smart techniques.
Small details can transform a festive product into something worth talking about. Food and drink businesses, for example, could create do-it-at-home gift boxes filled with branded sauces, seasonings or sweet extras, all neatly presented in printed boxes or wrapped in festive paper for an elevated finish.
A wine bar might offer curated bottle sets with branded coasters and printed gift tags, adding a personal, high-quality touch that leaves a lasting impression. These kinds of extras don’t just enhance the product, they extend the brand into the home.
For resellers, these finishing touches are the kind of smart upsells that add value without increasing complexity. They’re simple to produce, customisable in small volumes and ideal for fast festive turnaround, helping you support your clients while boosting your own seasonal sales.
And if you’re already printing with us, you could be earning Rewards cashback and print perks by staying in our Silver Tier. New customers can sign up and access up to 15% off for the first 30 days, with the opportunity to extend those savings for another 30 days by reaching the qualifying spend. It’s a great way to get more from your festive print budget.
Whether you're a hospitality business preparing for your busiest season, or a reseller supporting venues with strategic print solutions, now is the time to get festive-ready. With low minimum orders, fast turnaround, and a wide range of quality products, WTTB is here to help you make this season your most successful yet.
Posted on August 18, 2025 by WTTB
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