Mastering the Upsell: How Print Resellers Can Add Value and Increase Order Value Effectively

Upselling is not just about increasing basket size. It is about helping clients get more from their investment. For print resellers, it is an essential strategy for improving profitability, building stronger relationships and positioning yourself as a trusted advisor.

Done well, upselling delivers better outcomes for your customers and long-term commercial benefit for your business.

Identifying Opportunities to Upsell

Upselling is most effective when it feels timely and relevant. Opportunities to upsell naturally occur at several points in the customer journey:

• When quoting or discussing a brief
• During artwork submission or proof approval
• After a successful project, while reviewing results or discussing future needs

Being proactive and helpful during these stages can lead to better solutions for your clients and a higher value for each order.

Practical Upsell Examples for Print Resellers

Product Upgrades and Finishing Enhancements

Encouraging clients to elevate their print can lead to more impactful results and stronger brand presentation. Common product upgrade suggestions include:

• Recommending Scodix digital foil for brochures or invitations to add a premium, tactile finish
• Adding spot UV to business cards, folders or packaging for a professional touch
• Suggesting soft-touch lamination for high-handling products to improve durability and feel
• Introducing die-cut shapes, embossing or specialty stocks to create standout materials for luxury campaigns

These enhancements improve the effectiveness of the final product and reflect your expertise as a print advisor, not just a provider.

Use Industry Imagery to Make Upsells Easier to Visualise

Clients are more likely to consider additional print products when they can see how they work in a real setting. In situ imagery helps turn an upsell from a suggestion into a practical example, showing how products such as banners, posters, brochures, signage and packaging can support a wider campaign.

For example, a hospitality client ordering menus may also see the value in posters, flyers or table talker tent cards when shown how similar businesses use them in venue promotions. A construction client ordering business cards may be more open to site boards, banners or magnetic van signs when they can see how these products improve visibility on site and locally.

Using WTTB’s trade print image library can help resellers present ideas more confidently, support customer conversations and introduce relevant addons without making the upsell feel forced. It gives clients a clearer view of what is possible and helps you recommend print products that fit their industry, campaign and budget.

Quantity Breaks and Bulk Incentives

Many clients are unaware of how much more cost-effective their order could be at the next volume threshold. Explaining quantity breakpoints in unit pricing can often lead to a higher order size with minimal extra cost.

For example:

• A client ordering 250 brochures might benefit from doubling the quantity at a relatively small increase in total cost
• A client running regular events may benefit from consolidating orders to maintain consistency and reduce setup fees

Always frame these suggestions around value, efficiency and long-term planning.

Delivery and Turnaround Options

If a client has a fixed deadline or needs added reassurance, offering an upgraded delivery or guaranteed turnaround can be a valuable upsell. Same-day dispatch, tracked courier services or date-specific delivery may come at a premium, but they are often welcomed in deadline-driven environments.

These options show that you understand the importance of timing and customer experience, which strengthens your credibility.

Bespoke Printing for Unique Client Requirements

When a client’s needs go beyond the standard product range, offering a tailored print solution is a valuable upsell in itself. WTTB’s bespoke printing service allows you to say yes to more projects, no matter how ambitious or complex.

Whether it is custom sizing, luxury materials, intricate die-cut designs or specialist finishes like hot foil or embossing, we have the capability and industry expertise to deliver. From high-end stationery to premium packaging, bespoke printing allows you to expand your offering and deliver solutions that are built precisely to your client's vision.

This personal, detail-driven approach is ideal for clients looking to differentiate their brand or invest in one-off campaigns, product launches or high-value collateral.

Supporting Upselling with WTTB Rewards

While not the focus, the WTTB Rewards Scheme can support your upselling strategy by helping you deliver more without reducing your margin. Benefits include cashback credits, tier-based discounts and redeemable Print Perk Points, which can be used for services like our 34-point artwork check.

These extras can be positioned as complimentary value-adds or as professional upgrades, enhancing client confidence in more premium orders.

If you are not yet registered, you can opt in to WTTB marketing communications to be enrolled in the Rewards Scheme automatically. All new customers who opt in start on Silver Tier, which includes access to discounts and perks from day one.

Final Thoughts

Effective upselling is about helping clients get the best result for their needs. When done with care and relevance, it builds trust, improves outcomes and increases the overall value of each relationship.

By focusing on practical enhancements such as premium finishes, smarter volumes, delivery upgrades and bespoke services, print resellers can offer more than just a product. They offer insight, professionalism and commercial value.

With flexible production capabilities, dedicated support and access to specialist services through WTTB, you are well equipped to upsell with confidence and integrity.