Guides - Print Colour Variation
Resources
When ordering across different product ranges, it is important to understand that colour results may not be an exact match due to the different technologies used. Here is a guide to the three main printing processes and how they affect your final product.
Digital printing is often used for short-run projects and delivers a sharp, vibrant finish.
Process: This method uses a dry toner process where the pigment is fused directly onto the surface of the paper.
Finish: Because the ink sits on top of the sheet rather than soaking in, it provides a very crisp and bright result.
Litho printing is the traditional choice for larger runs, offering a smooth and professional feel.
Process: This involves transferring liquid ink from a metal plate onto a rubber blanket, which then presses the image deep into the paper's fibres.
Finish: Unlike digital toner, the ink is absorbed into the material, resulting in a smooth, matt finish.
Large format printing (used for items like banners and posters) utilises a different technology and ink set entirely.
Process: This technology uses a variety of methods to apply colour, ranging from specialised liquid inks to dry toners, which differ from standard commercial presses.
Important Consideration: Because these processes are so different, a slight variance in colour is often unavoidable if you are ordering matching items, such as business cards (Litho/Digital) and large banners (Large Format).
