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Christmas is one of the busiest times of year for businesses, and print plays a big part in seasonal marketing, gifting and customer communication.
But knowing what to sell is only half the challenge. Your customers also need to see what their finished products could look like.
That’s where our image library comes in.
The Christmas image bank collection gives trade resellers, print suppliers and their customers ready-to-use seasonal product imagery. Whether you want to promote Christmas print on social media, include products in an email campaign or show a customer what their design could look like, the image banks gives you visual content to work with.
And, because the images are designed for different uses, there are two particularly useful options: in-situ product images and blank product images.
The Christmas range provides printed product imagery that can be used to promote products across your own marketing channels.
The collection includes seasonal imagery designed to help businesses showcase products such as Christmas cards and other festive print, while giving them the flexibility to add their own artwork where required.
This means the image bank isn't just an assortment of pictures. It can become a useful sales and marketing tool for resellers, print suppliers and the businesses they work with.
For our comprehensive image library, check out the other industries.
The Christmas selection includes different types of product imagery for different purposes.
In-situ images show a finished product within a realistic Christmas setting.
For example, a Christmas card might be shown sitting on a mantelpiece alongside other seasonal decorations.
These images are useful when you want to show the type of product and the experience around it without needing to add your own artwork.
They can work particularly well for:
They give customers an immediate idea of what a finished product could look like in the real world.
Blank product images use the same kind of seasonal setting, but the product itself has no pre-existing design.
For example, instead of showing a Christmas card with a finished festive design on a mantelpiece, the image shows a blank card in that same setting.
This allows you to place original artwork onto the product image.
For print suppliers and trade resellers, this is particularly useful. You can take artwork supplied by your customer, place it onto the blank product image and create a realistic visual of what their finished print could look like.
It can also be used to create your own promotional content without being limited to a particular design.
The most obvious use is helping you sell seasonal print to your customers.
Your customers might know they need Christmas cards, but what about festive menus, seasonal stationery, promotional materials or other printed products until someone shows them.
A visual example can make that conversation much easier.
Instead of telling a customer "You could have Christmas cards printed", you could show them what their own Christmas card could look like.
This is where the blank product imagery becomes particularly useful.
Take the customer's artwork, add it to the blank product image and send them a visual showing how the finished product could appear.
It turns an abstract print specification into something tangible.
The image library can also be useful after you've made the sale.
If your customer is ordering Christmas print from you, they may need images to promote that product themselves.
A restaurant might need to advertise its Christmas menus. A retailer might want to promote personalised Christmas cards. A business could use seasonal printed materials across its website, email marketing or social media.
Rather than leaving them to find suitable imagery themselves, you can provide them with relevant product visuals.
This gives your customer another reason to value the service you provide, while making it easier for them to market their own products.
The great thing about product imagery is that it can be reused across multiple marketing channels.
Christmas is an inherently visual season, making social media an obvious place to use seasonal product imagery.
Use the images to:
Blank product images can be particularly useful if you want to create a series of posts featuring different customer designs.
Product imagery can also give your Christmas emails something visual to focus on.
You could use an image to introduce a Christmas print range, highlight a particular product or show customers how their artwork could appear when printed.
It can also help break up text-heavy newsletters and make product recommendations easier to understand.
Make it easy for customers with the 2-page product guide
The Christmas image bank isn't just designed for downloading individual product imagery. We have also kept the Christmas product selection together in a simple two-page document, making it easy to share with customers.
Rather than sending individual images, you can attach the two-page guide to an email and give customers an overview of the print products in one place, or you can print and hand it directly to your customers as a Christmas print catalogue or sales sheet.
Keeping the selection to two pages makes it simple to send, print and browse, while giving customers an easy way to see what's available before they decide what they want to order.
If you regularly send customer newsletters, seasonal product imagery can help you introduce Christmas print without making the email feel like a simple sales pitch.
For example, you could feature a small selection of Christmas products and explain what each one could be used for.
The same content could then link customers directly to the relevant products or your online shop.
Christmas product imagery can also be used on your website, particularly for seasonal landing pages, product guides and promotional banners.
If you sell printed products online, blank product imagery can help you create visuals that match your own range rather than relying entirely on generic stock photography.
The image bank doesn't have to be limited to public-facing marketing. Product imagery can also be useful when speaking directly to customers.
Add examples to a proposal, presentation or sales document to help demonstrate what you're recommending.
For trade resellers, this can be particularly valuable when a customer knows they need Christmas print but isn't sure what they want.
Christmas cards are an obvious example, but seasonal printing goes much further.
Different industries have different Christmas requirements, giving resellers an opportunity to introduce products their customers may not have considered.
Restaurants, cafés, pubs and hotels can all need printed materials during the Christmas period. That might include:
A Christmas-themed image can help demonstrate how a product could fit naturally into the customer's venue.
Retail businesses may need seasonal promotional materials to support Christmas campaigns. This could include:
Marketing agencies and creative businesses can use seasonal print as part of wider Christmas campaigns for their clients.
The image bank can help them visualise products before production and create supporting promotional content around the campaign.
Christmas is also an opportunity for businesses to communicate with their own customers, clients and employees.
The important thing for a reseller is to think beyond the product itself. Ask what your customer's business is trying to do at Christmas, then think about which printed products could help them do it.
There is another audience for Christmas print that is easy to overlook: you.
As a reseller or print supplier, you don't always have to use seasonal print examples to sell them to somebody else. You can use them as part of your own Christmas marketing.
For example, you could create your own branded Christmas cards to send to customers, suppliers or contacts.
You could also use seasonal product imagery across your own social media, website and email marketing to remind customers that Christmas print is available.
This creates three opportunities from the same resource:
One of the biggest advantages of the blank product imagery is that it gives you something to work with.
Imagine a customer has designed a Christmas card but isn't sure how it will look as a finished product.
Instead of simply sending them a PDF proof, you can place their artwork onto a blank Christmas product image. All of a sudden, they aren't looking at a flat piece of artwork.
They're looking at their product.
That same visual can then potentially be used in their own marketing, subject to the appropriate permissions and usage arrangements.
It turns the image bank from a library of promotional images into a practical part of your sales process.
Your customers don't always know what products they need.
Sometimes they just know that Christmas is coming and they need to do something about it.
That is where visual inspiration can help.
The Christmas image bank gives you a way to show customers what is possible, demonstrate products in context and create marketing content without having to produce every image yourself.
And because the imagery can be used by both resellers and their customers, it can support the entire process: from selling the print, to promoting the print, to using the print yourself.
Whether you're helping a restaurant prepare its Christmas menus, creating cards for a business to send to its customers or promoting your own seasonal print range, the right image can make the product much easier to understand.
Posted on September 3, 2026 by Emma Thompson
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