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Christmas can bring plenty of opportunities for print resellers. It can also bring more quotes, more customer conversations, more artwork and more marketing to fit into an already busy day.
ChatGPT won’t build those customer relationships for you, but it can help with a lot of the work around them.
From spotting Christmas print opportunities within your existing customer base to suggesting products, drafting follow ups and turning one campaign idea into several pieces of marketing, there are plenty of ways to put it to work.
Here are some practical ways you can use ChatGPT to help you sell more print this Christmas.
You don’t always need to find new customers to find new Christmas business. Start with the customers you already work with and think about what changes for them during the festive season. A restaurant might introduce Christmas menus. A retailer might need seasonal point of sale. An estate agent might want Christmas cards for clients.
ChatGPT can help you work through those opportunities quickly.
Try this prompt:
“I’m a UK print reseller. My customers include a restaurant, an estate agent, a gym, an independent retailer and an accountancy firm. Suggest three relevant Christmas print opportunities for each business and explain why each one could be useful.”
You can make this much more specific by telling ChatGPT what products you supply, what you’ve previously sold to the customer and what kind of business they run. The better the context, the more useful the ideas are likely to be.
Sometimes the opportunity starts with one product. Your customer asks for Christmas menus, festive flyers or a poster promoting an event. Rather than treating that as the whole order, you can use ChatGPT to think about what else might naturally support the same campaign.
Try this prompt:
“A customer has asked me for 500 flyers promoting a Christmas event. Suggest five other printed products that could support the same campaign. Only recommend products that genuinely make sense and explain how I could introduce each one to the customer.”
That might uncover opportunities for posters, banners, signage, table print or other promotional materials depending on the customer and campaign.
The important part is relevance. You’re not trying to add products for the sake of it. You’re looking for ways to help the customer get more from what they’re already planning.
You can take the idea a little further by asking ChatGPT to turn individual products into packages. For example, if you’re speaking to a restaurant about Christmas bookings, you could ask:
Try this prompt:
“My customer is an independent restaurant promoting Christmas parties and festive dining. Create three Christmas print packages at different levels. Suggest relevant printed products for each package and explain the purpose of each one.”
You can then adjust the suggestions based on the products you offer and what you know about the customer. This can be particularly useful when you want to give customers a choice rather than quoting a single item.
Knowing there’s an opportunity is one thing. Finding the right way to bring it up is another. ChatGPT can help you turn an idea into a short email, message or conversation starter without making everything sound like a sales pitch.
Try this prompt:
“Write a short email to an existing retail customer asking about their Christmas plans. Suggest festive signage, gift vouchers and promotional flyers as possible ideas. Keep it friendly, useful and concise. Don’t make it sound pushy.”
You could ask for the same message to be rewritten for a different type of customer or adapted for email, LinkedIn or a direct message. Just remember to give it information about how you normally speak to customers. Otherwise, you’ll usually get fairly generic copy back.
Christmas gets busy for your customers too. A quote can easily sit unanswered while they’re dealing with staffing, stock, campaigns, events and everything else happening towards the end of the year.
ChatGPT can help you write a simple follow up that keeps the conversation moving.
Try this prompt:
“Write a friendly follow up email for a customer I quoted for Christmas menus five days ago. I want to check whether they’d like to go ahead and remind them that ordering earlier gives them more time to get everything organised. Keep it helpful rather than sales focused.”
You can also give ChatGPT your original email or quotation message and ask it to write a follow up that fits naturally with what you’ve already sent.
Christmas marketing can become repetitive quickly. You’ve got an offer or product you want to promote, but then you need an email, a social post, website copy and perhaps something for your sales team to send directly to customers.
Instead of starting again every time, give ChatGPT the core information once.
Try this prompt:
“I’m a UK print reseller promoting Christmas print for hospitality businesses. I want to focus on menus, gift vouchers, posters and table print. Turn this into:
Keep the tone friendly, straightforward and professional.”
You’ve still got to check and edit what it produces, but it can give you a useful starting point for several channels at once.
The difference between a useful ChatGPT response and a generic one often comes down to the information you give it.
Instead of saying:
“Give me some Christmas marketing ideas.”
Try giving it five things:
Who you are
Tell it you’re a print reseller.
Who you’re selling to
Give it the customer type, sector or even a short description of the business.
What you can supply
Tell it which printed products are relevant.
What you want to achieve
Are you trying to start a conversation, increase an order, win a customer back or promote a particular product?
What you want back
Ask for an email, product ideas, a campaign, a list of opportunities or something else specific.
For example:
Try this prompt:
“I’m a UK print reseller. My customer is an independent hotel. I can supply menus, signage, gift vouchers, flyers, cards and promotional print. I want to approach them about Christmas print. Suggest five commercially relevant opportunities and give me a short conversation starter for each.”
That’s far more likely to give you something you can actually use.
ChatGPT works best as a starting point. It doesn’t know your customer in the same way you do. It doesn’t know which products they’ve ordered before, what conversations you’ve had or what matters most to their business unless you tell it.
So use the ideas it gives you, then add your own knowledge.
Remove suggestions that aren’t relevant. Change the wording so it sounds like you. Check product information before you send anything to a customer. Add the little details you know from actually working with them. That’s where AI becomes much more useful.
ChatGPT can’t build the relationship or close the sale for you. What it can do is help you spot opportunities, organise your thinking, prepare ideas, create marketing and get conversations started more quickly.
When you’ve found the opportunity and started the conversation, WTTB can help you take it from idea to finished print. Explore our Christmas Print range, reseller tools and ready to use resources to help you promote more products, support your customers and make the most of the festive season.
Posted on October 26, 2025 by Emma Thompson
Last updated on September 7, 2026
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