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Summer is a busy season for local businesses, schools, venues, charities and community groups. From village fairs and food festivals to Father’s Day offers and bank holiday promotions, there’s a steady stream of reasons for customers to get their brand seen.
For print resellers, that makes summer a strong opportunity. It’s not just about waiting for someone to ask for a banner or a few flyers. It’s about spotting what’s happening locally, starting the conversation early and helping customers build print campaigns that work harder across every touchpoint.
Whether your customers are promoting an event, refreshing their outdoor space or getting ready for seasonal footfall, summer gives you a clear reason to offer timely, practical and profitable print solutions.
Summer calendars fill up quickly. Local food festivals, music events, charity days, school fairs, sports days, markets, open gardens, village fetes and community fundraisers all need print to help them stand out.
These events often rely on local visibility, which means customers need print before the day itself, on the day and sometimes afterwards too. A simple flyer order could become a wider event package, with posters for local shops and cafes, PVC banners to build awareness in advance, and clear directional signage to help visitors find entrances, parking, toilets and activity areas.
For larger outdoor events, resellers can also suggest branded flags, arch banners and gazebos to create a stronger presence on the day. Selfie frames can add a fun, shareable element for schools, clubs, charities and community groups, helping the event live on through photos after it’s finished.
The upsell here is to help customers think beyond one product. If they need a banner, ask whether they also need flyers to drive attendance, signs to guide visitors or branded display items to make the event feel more professional.
Pubs, cafes, restaurants, hotels, campsites, attractions and leisure businesses often see a shift in customer behaviour during summer. People are out more, staying local, visiting tourist spots and looking for places to eat, drink and spend time outdoors.
That gives hospitality customers plenty of reasons to refresh their print. Outdoor menus can support beer gardens, terraces and pavement seating, while table talkers can promote seasonal specials, events or limited time offers once customers are seated. Pavement signs and posters can help pull in passing trade, especially in busy town centres, tourist spots or high footfall areas.
There are also opportunities beyond the venue itself. Flyers can be placed in nearby hotels, holiday lets, campsites and attractions to reach visitors who are already in the area. Stickers, loyalty cards and branded takeaway packaging can help cafes and food businesses stay memorable after the first visit.
The upsell angle is simple. Instead of selling one item, suggest a joined up summer campaign. A customer promoting a new drinks menu could use posters inside, pavement signs outside and flyers in nearby hotels to reach people at different points in the day.
Summer gives retailers plenty of reasons to update their print. Independent shops, salons, gyms, garden centres and local service businesses may be running seasonal offers, holiday promotions, summer sales or limited events.
A window poster can grab attention, but it works harder when supported by flyers, stickers, vouchers or loyalty print. For example, a boutique running a summer sale could use posters and window graphics to attract passers by, flyers to promote the offer locally, and gift vouchers or loyalty cards to encourage customers to return.
Smaller printed extras can also add value. Stickers can be used on bags, packaging or promotional giveaways, while swing tags can help seasonal products feel more polished and gift ready. For local service businesses, direct mail can be a useful way to reach nearby households with summer specific offers.
For resellers, this is a strong area for repeat orders. Many retail customers update offers regularly, so a summer conversation can lead to future campaigns for autumn, Christmas and seasonal sales.
Summer is also a busy time for schools, sports clubs, youth groups and local organisations. School fairs, sports days, leavers events and summer activity clubs all need clear, practical and affordable print.
Schools may need PVC banners and flyers to promote fairs in advance, along with posters for the local area and signage for stalls, games, food points and activity zones. On the day, flags, outdoor display products and directional signs can help create a more organised and professional event experience.
Leavers events create another opportunity. Branded hoodies or T shirts with names can become keepsakes for pupils and families, while certificates and stickers can support end of term celebrations, clubs and achievement awards.
A useful upsell is to group items by event. For example, a school fair package could include an outdoor PVC banner, local posters, flyers, stall signs and a selfie frame. That makes it easier for customers to order and easier for resellers to increase order value.
A small dates list can help resellers start conversations earlier. The goal isn’t to make every campaign date specific. It’s to give customers a reason to plan ahead and order before the rush.
Key dates and seasonal moments include:
These dates give resellers simple talking points. A hospitality customer could build a campaign around Wimbledon. A retailer could promote Father’s Day gifting. A school could start planning fair signage before the final few weeks of term.
One of the easiest ways to make summer print more appealing is to package products by need. Customers don’t always know what they should order, especially when they’re planning an event or promotion alongside everything else.
An event starter package might combine flyers, posters and a PVC banner, giving customers the basics they need to promote ahead of time. For outdoor visibility, resellers could bring together flags, banners and a gazebo to help businesses stand out at fairs, festivals and community events.
Hospitality customers may respond well to a summer pack built around menus, table talkers, posters and pavement signage, while retailers may benefit from a promotion pack that includes window posters, flyers, stickers and vouchers. For community events, directional signs, stall signs, banners and selfie frames can help create a smoother experience on the day.
This approach helps resellers sell solutions rather than single products. It also gives customers a clearer idea of how print can support the full campaign, not just one part of it.
Many summer print opportunities are happening right on your customers’ doorstep. Local council websites, community groups, school calendars, venue listings and social media pages can all reveal upcoming events.
These listings can help resellers start more useful conversations. Ask customers whether they’re attending any local events this summer, whether they need outdoor signage that can work beyond one weekend, or whether matching flyers, posters and banners could help promote an event earlier. It’s also worth asking whether stickers, vouchers or loyalty cards could help extend the campaign after the event has finished.
This keeps the conversation practical and customer focused. You’re not just selling print. You’re helping them make the most of a seasonal opportunity.
Summer events often come around quickly, and last minute print can limit what customers can achieve. Encouraging customers to plan earlier gives them more time to promote, distribute and display their materials properly.
For event organisers, banners and posters can help build awareness weeks in advance. For retailers and hospitality businesses, early print planning means they can launch seasonal offers before competitors have even started.
This is where resellers can add real value. By prompting customers ahead of key dates, you make print feel like part of the planning process, not a rushed final step.
Summer is packed with local opportunities. Events, fairs, sports days, food festivals, school activities, retail promotions and bank holiday weekends all create reasons for businesses and organisations to get seen.
For print resellers, the opportunity is in helping customers connect the dots. A banner can become a full event kit. A menu refresh can become a hospitality campaign. A school fair can become a complete print package. By starting conversations early and suggesting practical product combinations, resellers can help customers show up clearly, professionally and confidently throughout the summer season.
Posted on May 15, 2026 by Ben
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