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Print has to work quickly. Whether it’s a premium flyer picked up at an event, a greetings card opened at home or a book cover catching someone’s eye, the design needs to earn attention before the detail is even read.
That’s where special finishes can make a difference. A study by the Foil & Specialty Effects Association found that gold foil packaging attracted attention 2.5 times faster than the control package, while more than 46% of study participants said packaging with speciality printing felt higher quality.
Scodix foil helps bring that same sense of impact to printed products. By adding metallic gold or silver detail to selected parts of your design, it gives your print shine, texture and a more premium feel. It doesn’t need to cover the whole piece. In fact, it often works best when it’s used with restraint, helping logos, names, borders, icons, patterns or key messages stand out.
Scodix foil is a digital print enhancement that adds metallic foil to selected areas of your artwork, rather than covering the whole printed piece. It’s used to highlight the details you want people to notice first, such as a logo, title, name, border, pattern or key design feature.
The process works by using a digital file to identify exactly where the foil should be applied. Instead of traditional hot foil stamping, which uses metal dies, heat and pressure, Scodix uses a digital enhancement process where polymer is applied to the selected areas before the foil is added. This helps create a raised, reflective finish that catches the light and gives the printed piece a more tactile feel.
That could be a logo on foil business cards, a title on a book cover, a brand mark on presentation folders or a decorative detail on personalised invitations. The foil sits on the chosen parts of the design, helping them stand out without overwhelming the full layout.
It’s a finish designed to make print feel more premium, more considered and more memorable. Rather than changing the whole product, Scodix foil enhances the parts of the artwork that matter most.
Scodix foil helps print feel more premium. It adds shine, contrast and texture, giving customers a reason to pause, touch and look again.
That matters because many printed products are designed to create a quick impression. A launch invite needs to feel special. A voucher needs to feel valuable. A presentation folder needs to look polished. A greetings card needs to feel personal. A book cover needs to make someone want to pick it up. Foil can help with all of that.
The key is to use it as an accent. When everything shines, nothing stands out. When foil is used on the right detail, it guides the eye and makes that part of the design feel more important.
Scodix foil works especially well on print where presentation matters. It’s a strong choice for products that are handed over, kept, opened, displayed or used to represent a brand at an important moment.
For flyers, foil can lift a headline, offer, logo or visual detail so the piece feels more campaign focused. For postcards, it can help a campaign message, image detail or brand mark catch the light, making the piece feel more polished and more likely to be kept. For greetings cards, it can add a celebratory finish to names, illustrations or seasonal artwork.
It’s also useful on longer lasting print. A foiled book cover can make a title, author name or decorative detail feel more striking. Presentation print can feel more professional with a metallic accent on the front cover. Promotional print can feel more valuable when the finish gives people a reason to keep it.
Gold foil is usually the warmer and more traditional choice. It works well for luxury, celebration, hospitality, beauty, weddings, premium retail, gifting, events and designs that need a rich, elegant finish.
Silver foil has a cooler and more contemporary feel. It’s often a better fit for clean branding, modern layouts, monochrome designs, professional services, technology, finance and designs that need to feel sharp rather than decorative.
Both can work beautifully, but the best choice depends on the mood of the design. Gold often says warmth, value and occasion. Silver often says clarity, precision and modernity.
Scodix foil works best when the artwork has been designed with the finish in mind from the start.
Use foil on the details that matter most. This could be a logo, name, headline, border, icon, monogram, pattern or small area of decorative detail. Avoid applying foil to large blocks unless there’s a clear creative reason for doing so.
Keep the design balanced. Foil needs space around it to stand out, so it’s usually more effective when it’s surrounded by matt, dark or simple printed areas. High contrast helps the foil catch the light.
It’s also worth thinking about how the product will be used. A foiled invitation might be kept as a memento. A foiled postcard might need to grab attention quickly. A foiled business card might be handed over in person. A foiled gift voucher might need to feel more premium. Each use gives you a different opportunity to choose the right detail to enhance.
To make sure your Scodix foil lines up correctly with the printed design, your artwork needs to be prepared in the right way. Our Scodix gold foil artwork guide and Scodix silver foil artwork guide give you a clear walkthrough of the setup process, including how to create the foil areas, label them correctly for production.
For the final supply stage, our Spot UV and Scodix supply guide shows how your file should be structured before upload. It’s a useful check before placing your order, especially if your artwork includes separate print and foil elements.
Together, these Support Guides help you follow the right setup from design through to upload, reducing the risk of artwork issues and giving your finished print the best chance of looking exactly as intended.
Sustainability shouldn’t be the only reason to choose Scodix foil, but it’s a useful added benefit.
Scodix has published Life Cycle Assessment results comparing its foil enhancement process with traditional hot stamp foiling. According to Scodix, its technology reduces CO2e by 85%, fossil fuel usage by close to 85% and water consumption by 80% per B1 sheet compared with traditional hot stamp foiling.
That means you can still add a premium metallic finish to your print while choosing a process that compares favourably against traditional foiling methods. For customers who want their print to feel special without ignoring environmental considerations, that’s a strong combination.
Scodix foil is worth adding when the printed piece needs to feel more memorable, more premium or more valuable.
It’s especially useful when the print will be seen before it’s fully read. Think event invitations, premium product inserts, client packs, branded folders, gift experiences, boutique retail materials, certificates, loyalty print, book covers, greetings cards and promotional campaigns.
It’s not about making every piece of print shiny. It’s about choosing the right detail to elevate.
A simple invitation can feel more special with foiled names or dates. A presentation folder can feel more polished with a metallic brand mark. A book cover can feel more striking with a foiled title or author name. A premium flyer can feel more campaign ready with a foiled headline or offer. Small touches can change how the whole product is perceived.
Scodix foil is a simple way to add polish, depth and premium detail to your print. Whether you choose gold foil for warmth and luxury or silver foil for a clean, modern finish, it can help your design feel more considered from the moment it’s picked up.
Used well, foil doesn’t just decorate your print. It draws attention to the details that matter.
If you’re planning to use Scodix foil, our support guides are there to help you prepare your artwork with confidence. They walk you through the key steps for setting up and supplying your file, so your foil finish has the best chance of looking exactly as intended.
Ready to make your print shine? Explore Scodix foil options with WTTB and create print that catches the light for all the right reasons.
Posted on May 1, 2026 by Ben Riches
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