The Essential Guide to Laminated Finishes

When it comes to printed materials, first impressions matter. Lamination isn't just about adding a layer of protection—it's an essential step in making your designs stand out and last longer. But with so many options available, how do you choose the best one for your project?

This guide breaks down the top laminated printing finishes—matt, gloss and soft touch—so you can confidently pick the one that aligns with your brand and goals.

Matt Lamination: Subtle and Sophisticated

Matt lamination is the go-to choice for understated elegance. It adds a soft, muted finish that is perfect for materials where readability and a professional appearance are key. Unlike glossy finishes, matt lamination prevents glare, making it easier to read text under any light conditions.

Matt laminate is best for:

- Business Cards: Creates a clean, polished look for professional materials.

- Menus and Book Covers: Resists fingerprints and smudges, keeping them pristine.

- Packaging: Adds a premium feel without being flashy.

Consider that while matt lamination excels in sophistication, it can tone down the vibrancy of bolder designs. If your project relies on vivid colours, you may want to explore gloss or soft touch finishes.

Gloss Lamination: Bold and Eye-Catching

Gloss lamination delivers maximum shine and impact. Its reflective surface enhances the sharpness of images and vibrancy of colours, making it a favourite for materials that demand attention.

Gloss laminate is ideal for:

- Marketing Flyers and Posters: Ideal for grabbing attention at a glance.

- Magazine Covers: Protects while creating a stunning visual appeal.

- Photo-heavy designs: Makes images look both crisp and dynamic.

Keep in mind that gloss finishes can be prone to fingerprints and glare. For materials that will be frequently handled, such as menus or reports, consider a matt or soft touch option instead.

Soft Touch Lamination: Deluxe and Memorable

If you're aiming to impress, soft touch lamination delivers a sensory experience like no other. Its velvety, suede-like finish adds a sense of luxury that invites interaction—an ideal solution for high-end brands.

Soft touch laminate is perfect for:

- Premium Packaging: Elevates your product to luxury status.

- Invitation Cards: Sets the tone for exclusive events.

- Luxe Business Cards: Helps you leave a lasting impression.

Note that, similar to matt lamination, soft touch finishes can slightly subdue bright colours. However, its luxurious feel often outweighs this, making it the ultimate choice for creating premium, tactile materials.

Choosing the Perfect Finish

Your lamination choice says a lot about your brand. Are you aiming for bold and vivid? Delicate and professional? Or a high-end, velvety feel? Print and laminate the right finish that aligns with your brand’s personality and the impact you want to make, and your printed materials are sure to stand out.